Youtube VideoDDB NZ is making a name for itself for breaking the international rules. In a good way, of course: first it was Freida the dancing bovine, the first Glass and a Half Full production that didn’t come out of London. And now it’s another piece of milk-related work for Volkswagen.
VW is a global DDB client and most of the stuff that runs in New Zealand is shipped in from overseas. And it’s pretty much without fail, very good. But one of the perceptions that VW needs to change in the New Zealand market is that the models cost the same as those of its swankier European friends, like Audi, BMW and Mercedes.
With VW’s attempts to corner the soccer mom/hooligan market by sponsoring the All Whites and also trying to snaffle a slice of the heartland market with its new ute, the local angle of ‘Milk Run’, which was made by Robber’s Dog and directed by Sam Peacocke, seems to be a good one.
Title of Campaign: Milk Run
Dean Sheed, Denise Goodwin
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Managing Partner: Scott Wallace
Senior Account Manager: Joni Liggins
Executive Producer: Judy Thompson
TV Producer: Chloe Sutherland / Tania Jeram
Film Company: Robber’s Dog
Director: Sam Peacocke
Producer: Anna Stuart
DOP: Ian McCarrol
Editor: Richard Learoyd
Online: Digital Post — Paul Dickinson
Music: Dry by Acetate Zero (licensed by Level Two)
Sound: Liquid Studios