Yet more proof, if any were needed, that the indie agencies are now too legit to quit after Special Group’s creative director Tony Bradbourne was appointed as the convenor of judges for the 2011 Axis awards, the first time the honour has gone to anyone from an independent agency.
After Special’s impressive display at Axis 2010, where it took home eight Golds and the Grand Axis, CAANZ chief executive Rick Osborne say Bradbourne was an obvious choice and one that was endorsed by his fellow creative directors.
“Tony joins an impressive list of creative directors who have taken on the role, including Toby Talbot and Andy Blood.”
Bradbourne says the addition of international judges has taken Axis to a new level.
“From a personal point of view, I thought last year’s Axis was pretty damn good. That said, I look forward to seeing what else I can bring to the table”, he says.
Axis Chairman, Y&R chief executive John Ramage, will team up with Bradbourne to bring Axis 2011 to life, which will take place on 31 March 2011. $5 says Paul Henry will be the MC. And $10 says the Whiskas campaign takes the grand axis.
In other Special Group news, the gang have outgrown their cosy Kingsland office and are set to move into a trendy inner-city office with concrete walls that Bradbourne says is ten times bigger than their current premises.