Everyone loves passing judgment on new TVCs. Almost as much as they seem to love passing judgment on new logos. So here’s a massive selection of the newest/best Kiwi commercials we’ve seen recently, including the continuation of Wilson’s journey and some nice work for National Bank, Purina One, Jim Beam, Apex rentals and Kapiti ice cream.
Judging by the massive number of positive comments on YouTube, the crowd is going absolutely wild for DDB’s ‘Lucky Dog’ spot for Lotto. The initial epic was moody and moving, but the follow-ups, also by The Sweet Shop, get back to lotteries advertising basics with some good old fashioned over-the-top bling humour. Sadly, there are no exploding pensioners to be seen, unlike the apparently very successful Instant Kiwi ad.
The comments flowed after DraftFCB released the first—and long-awaited—Dr Seuss-inspired commercial for National Bank (in fact, it was our most popular story last month). And the follow-up to what executive creative director James Mok called a ‘fruity wee number’ does a very good job of applying some Seussification to home loans.
Whiskas Dry has been stealing all the attention in the cat food scene recently after taking out the best in show at the EFFIEs. But Ogilvy New Zealand and Darryl Ward wanted to play too, so they’ve just launched a new campaign for Purina One.
The new spot by Naked Design and Thick as Thieves’ director Alex Sutherland for Beam Global gets a little bit Inception on your asses.
Strategy Design has cleaned up the office after the Canterbury earthquake and got swiftly to work on a new campaign for Apex Car Rentals, which has just expanded its fleet by 1200 cars to make a total of 4000 and New Zealand’s largest nationally owned rental fleet. Apparently it’s well known among overseas visitors. Yet few Kiwis have heard of them.
Creative director Guy Pask, lead strategist Michael Prentice and writer Jeremy Taine joined forces to develop the story. And the spot by Flying Fish is set to a specially recorded version of the song The Otherside by Breaks Co-op.
“We knew we had to create something that would resonate, and stand out,” Pask says. “Most Kiwi ads resort to offbeat humour. We wanted to create a deeper emotional connection with our audience.”
You may have seen it on our TVC of the week section, but just in case you didn’t, this snazzy, quirky, design-oriented little spot from Shine for Kapiti’s multi-pack offering is worth a gander.