News
Of dangling carrots and rugby trickery
Wammo, Pound & Mash adds some vegetables to its diet. And the All Blacks get tricky in a campaign for the Rugby Channel.
Author Simon Pound
Opinion
The rise of user (or perhaps loser) generated advertising
Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.
Opinion
Of sing-song Smarties and slow-mo beer
Wammo, Pound & Mash delves into the dark, mysterious arts of selling sweet confections and refreshing beverages.
News
yMedia challenge sees marcomms powers used for good, rather than evil
The yMedia awards are set to be dished out tonight. And Simon Pound is fighting the good fight on the frontlines.
News
Smart mobile moves, cool creative challenges and epic social media non-fails
Wonderful pearls of Wammo, Pound and Mash marcomms wisdom that have been carefully harvested from the oyster of ignorance especially for you.
Opinion
Psychic octopus predicts post about greed, pandas, vuvuzelas and bones
Come fly the Wammo, Pound and Mash skies, where you can sit back, relax and marvel at some of the strange and exotic ways ad folk from around the world try to get people to hand over their money.
Opinion
Mystery, intrigue and subterfuge as Cannes cheats push their luck
In this week’s installment, Monsieur Pound wonders whether recycled ads in this year’s Cannes Lions are an indication of declining creativity, immoral agencies or unobservant organisers. And he also looks at the similarities between Good Health magazine’s viral video and a similar Volkswagen experiment conducted in Sweden.
Opinion
Lion puns continue with the use of ‘mane man’ in Cannes headline
This week the big news is all about the Cannes International Advertising Festival. So here are a few of the Lion winning campaigns you might not have seen. The big theme this year seems to be finding a way for technology and participation to come together for brand nirvana—and if it’s for a good cause well, gold.
Opinion
Charity begins at home (and ends up here)
There is often great creative work found coming from charity and social messaging. It may have to do with the fact that often the only measure of success is if it gets people talking. Also, it is often done for free, so there are fewer pressures put on creativity by clients asking to ‘improve’ ideas. And perhaps ad creatives believe in the product more than if they were flogging toilet cleaner. Whatever the reason, there is plenty of good stuff to be found.
Opinion
McDonald’s turns on the gaydar
This week on Wammo, Pound and Mash, fast food gets political in France; Australian cuckolds up in arms after an Ashley Madison ad gets banned; Hi-Tec ignores the laws of physics and tricks the gullible by inventing a fictional sport; and Google gets a slap in the face with a fish from one of its competitors.
Opinion
Memory lane plastered with advertising
Last week on Wammo, Pound and Mash we looked at the early years of Kiwi advertising. This time we look at the rest.
News
Thems were the days
On this week’s Ad Show we have a 50 Years of TV Advertising Long Lunch special. Shot at Clooney restaurant, the nostalgia-fest included industry legends Mike Hutcheson, one of the founders of Colenso, who has a 40-year sweep of the industry, Neil Livingstone of 99, who’s spent more …
Opinion
Experiential as anything
In this week’s instalment of Wammo Pound and Mash, come with us on a spiritual journey as we delve into the murky yet increasingly popular realm of experiential advertising.
Opinion
Heineken trickery! Ridley Scott! Google pace! Print ads!
The second dose of ‘linkspiration’ we call Wammo, Pound and Mash is upon us once more. So feast your eyes and ears on the Adshow’s Simon Pound as he gives his weekly multi-media run down of the weird, wonderful, glorious and creative world of advertising to Kiwi FM’s breakfast show host Glenn Williams.
Opinion
Hark! It’s Wammo, Pound and Mash
Every week, Kiwi FM’s breakfast show host Glenn ‘Wammo’ Williams checks in with The Adshow’s reporter/researcher Simon Pound via Skype to find out about the ads, issues, trends and humans (both local and international) that have recently been tickling his various advertising fancies. The pair already mix radio, video and the interweb, and now we’ve got some good old fashioned words to complete the multi-media circle. So StopPress readers, meet the weekly adstravaganza we like to call The Wammo, Pound and Mash Ad Roundup. This week, the burgeoning realm of branded content.