This week the big news is all about the Cannes International Advertising Festival. So here are a few of the Lion winning campaigns you might not have seen. The big theme this year seems to be finding a way for technology and participation to come together for brand nirvana—and if it’s for a good cause well, gold.
That is why this Nike ‘Chalkbot’ that chalks user submitted messages of hope to battle cancer was tipped as a top contender and ended up winning Cyber Grand Prix and Gold.
Winner of a Cyber Gold Lion was this execution for Ikea where they took the existing Facebook feature of tagging photos and made an online brochure into a promotional tool: if people tagged an item they got it gratis and all they had to do in return was pollute their friends’ news feeds with posts. A win for everyone except the friends, really. But very simple, very clever.
Right on the zeitgiest for a little bit cute a little bit random comes this Skittles spot, which took a Silver Film Lion.
And in non Cannes news to wrap things up, here is the conclusive proof that the flash mob craze, commercialised by t-mobile and copied by everyone else, is now well and truly dead. This mob of paid dancers for Microsoft Office is the death knell for an idea now deeply uncool. And in typical Microsoft fashion, it’s taken a great idea and made it Microsofty.