In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you’ll have to cancel the card for security’s sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe under your trousers and realising that it just fell out of the pocket of your jeans (yes, this is a personal experience).

It would appear the ‘cool kids’ in the States are wearing Old Navy these days which this ad iterates through the eyes of a boy who dresses a bit too well, thanks to his overbearing mother.

The local industry is currently a little obsessed with conflating different foods together to create a delectable (and some very questionable) hybrids. We’ve had Whittaker’s chocolate milk, Cadbury’s Vegemite atrocity and St Pierre’s sushiwi. Internationally, brands are also dabbling in the art of fusion, but now DC Shoes has taken it beyond cuisine to create a new hybrid sport by combining surfing and motocross. In a new video commissioned by the brand, motocross daredevil Robbie Maddison is shown riding a customised motorcycle across the surface of the Pacific Ocean, before dropping in on a wave (undoubtedly annoying the surfers waiting in the lineup).

Steinlager, Air New Zealand, ANZ, ASB and Cancer Society take centre stage this week.

In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise. Next up, Damien Venuto talks with NZME’s Dallas Gurney about his new role and how he sees branded content existing alongside journalism.

Studies have shown that as many 90 percent of all arsonists are male. And a few candle-making companies are trying to take advantage of this proclivity in men to set things alight.

Graphite, Carnival, Reactor, Gnarly and Kaboom are just some of the flavours that V has introduced to varying degrees of success over the last few years, and the company is continuing this trend by releasing two fresh variations. But this time, instead of giving the drinks names that would be better suited to comic book villains, the energy drinks company has commissioned Jono and Ben to appear on the respective cans.

Private mental health, drug and alcohol centre Capri Hospital has released four new ads in conjunction with its brand refresh, with the help of Lachlan McPherson & Friends.

Worried about putting your greasy mitts all over your phone to take a photo while you’re munching on some dirty bird? Then this invention is not for you.

Like many entrepreneurs, Kirsten Taylor served as the guinea pig during the testing phase for her product. And after being impressed by the results, she decided to make it available to consumers.

“Is your skin colour holding you back? Are you tired of systemic prejudice ruining your day?”

Burger joints appear to be popping up left right and centre, emerging as a better quality alternative to traditional fast-food chains. And Britomart-based Better Burger is trying to create a point of difference with its eye-catching branding.

The human urge to collect is a powerful one (and makes for excellent television). And our local supermarkets have been tapping into this urge in recent years, whether through tiny groceries or animal cards. In pretty much every case, the nation seems to have gone completely mad for them, with swap meets being organised, black markets being established and kids regularly tugging on parents’ pants demanding the full set and the associated plastic tat. Now Countdown has struck up a deal with Disney Pixar for its latest collectables campaign, Domino Stars.

As the world becomes increasingly digital and intuition steadily gets banished to the naughty corner, data has become a new currency—and a language that needs to be learned by marketers. And Krunch, a “data-centric agency” being run by ex-auto marketer Darren Kirkland is hoping it can teach clients how to speak it.

While some big brands have been successfully using the likes of Snapchat and Instagram to market themselves, it would appear that Pinterest has been a little slower to take off here in New Zealand compared to abroad. However, with Pinterest announcing its Buyable Pins which began rolling out last month, we imagine many more brands will jump onboard once they’re available here. Here’s a look at the platform and a rundown of which New Zealand brands are using it.

Providing Kiwi families with everything from baby food to its classic tomato sauce, Wattie’s has a place in the heart of many New Zealand families. However, with its latest Google ad, it appears that Wattie’s has slightly changed its marketing strategy and is prepared to launch a new R-rated product.

With Google continuing its delve into Skynet territory, the internet conglomerate has brought us a new feature to “reminisce” over.