Garrett trades Auckland for Melbourne, takes reins at Clemenger BBDO—UPDATED

The Clemenger Group has announced that Colenso BBDO chief executive Nick Garrett will move across to Clemenger BBDO Melbourne to take up the chief executive role that was left vacant following the departure of Peter Biggs, who retired in September last year.

This move brings an end to Garrett’s five-and-half-year stint, during which the agency has picked up a slew of awards on both the local and international awards circuits. 

Scott Coldham, who currently serves as general manager of Colenso BBDO, will be promoted to the managing managing director of Colenso BBDO.

According to a release, Garrett will transition Coldham into his role to Scott but will continue to be involved in a number of clients trans-Tasman.  

Jim Moser, who has been acting as chairman of Clemenger BBDO Melbourne, will now refocus on his role as chief executive of Clemenger Group New Zealand and, in addition, will take on some group responsibilities in Melbourne.
As things stand, the management team at Colenso BBDO is now led by Jim Moser as chair, supported by creative chair Nick Worthington, managing director Scott Coldham and planning director Andy McLeish as planning director.
UPDATE: Garrett says that the his move from 100 College Hill is not a case of “a plaster being pulled off” and that the transition process will be effected over a 12-month period. 

Rumours of his impending departure have been fairly constant since he took over from Brent Smart. But as he says, they were wrong and he believes five-and-a-bit years is about the right amount of time to stay in a role like this so that new blood can be brought through.  

The thing he didn’t want to do was to stay for a couple of years and use the position as a springboard to a better job in a bigger city. And he’s proud to say he didn’t do that. 

He says he was conscious of being a foreigner. But the results, both financial and in terms of awards, have been impressive and he’s confident that he and the team have left the agency (and New Zealand’s wider advertising industry) in a better place, “not that it was in a bad place when I arrived”. 

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