It would appear the ‘cool kids’ in the States are wearing Old Navy these days which this ad iterates through the eyes of a boy who dresses a bit too well, thanks to his overbearing mother.
In this ad, created by Chandelier USA, the poor kid dresses like a middle-aged businessmen, or as the kid says himself to his mother “our lawyer”.
The ad is for a ‘Back to school’ sale, a time where you want to come back and show your friends you’ve gone away, perhaps grown a centimetre or two and have a few new items in your wardrobe.
But never fear, his embarrassing mother asks the “pre-teens” where they got their cool clothes from and the day is saved.