Author Nikki Mandow

News
How do you solve a problem like New Zealand? Mike Hutcheson examines the blessing/curse of Kiwi creativity
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When former Saatchi & Saatchi boss and ICG executive director Mike Hutcheson decided to do a master’s thesis on New Zealand creativity, he didn’t want to produce an unreadable 60,000-word treatise. Instead he used interviews with four senior New Zealand business leaders – former Saatchi colleague Kevin Roberts, Les Mills International chief executive Phillip Mills, Hobbiton director and ex-Tourism NZ head George Hickton, and Innovation Council chief executive Louise Webster – to put together a 30-minute video examining the paradox that New Zealanders come up with great ideas and largely fail to commercialise them. But the attitude that creates the problem may also be part of its solution, he says.

Opinion
In with the rapidly growing new: can your company compete with the ‘exponential organisation’?
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Business speakers are often stimulating, sometimes boring. Often entertaining, sometimes worthy. Rarely is a speaker overwhelming. But listening to Silicon Valley strategist and entrepreneur Salim Ismail is just that. And he believes many companies are woefully incapable of adapting to a world where almost unimaginable growth trajectories are becoming the norm.

News
Banger baron Ben Polkinghorne puts agency life on hold, wins thing, gets set to take his meaty idea to the world
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Ben Polkinghorne had an odd hobby: burritos. When he wasn’t writing copy and winning various awards at Colenso BBDO, he sought them out, reviewed them, experimented with new varieties. Then last year he met a guy with another odd passion: sausages. And the burrito-flavoured sausage was born. Now the entrepreneur has quit his day job to take the Bangerrito to the world —and, in a nice send off, he also won IdealogLive’s Pitch Circus last night.

News
Incontinental drift: how two Kiwi entrepreneurs are aiming for a slice of a big but embarrassing market with fashionable, absorbent undies
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What do you get when you combine two guys with a passion for ski racing—one an urban planner with a PhD and the other an art photographer and fashion designer? The unlikely answer is a start-up company with a mission to develop sexy (and dry) underwear for the incontinence market—and a penchant for doing lots of research.

News
Kiwi social auction outfit BuddyBid looks to turn likes into sales
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With all the inane questions, like farming and ‘brain teasers’ posted on social media, many brands seem to think their customers are absolute morons. But as ASB’s well-awarded Like Loan showed, social media can occasionally serve a useful commercial purpose, with all the likes the app received giving the bank the details of almost 18,000 potential customers and delivering a solid business result. That campaign was a bespoke app, but a similar philosophy applies to Kiwi social auction company BuddyBid, which is currently raising some cash to take the idea overseas.