‘Don’t work with animals or kids’ is a common principle thrown around advertising. However, Ziploc has conflated the core pillars of this piece of advice to produce an ad series that features animals serving as the beastly representations of an unruly children.
The battle of the big outdoor players has continued, with APN Outdoor adding 113 more panels to its arsenal after acquiring New Zealand-based billboard business Roadside Attractions from Twisted World Limited for $6.5 million.
For those die-hard Space Jam fans, a few of your favourite characters have returned to star in a new Jordan shoes commercial.
Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how ‘we’ (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel’s, Land Rover and Steinlager.
Since the heady days of 2013, when Uber and Airbnb started blossoming (or spreading like weeds) around the globe and raising millions of dollars in funding, ambitious app designers have been looking for problems that could be solved by combining smartphones and financial incentives.
Red Bull is often presented as one of the best examples of content marketing, largely due to the effective way in which it has associated its brand with extreme sports events. Big wave surfing, motocross, BMX racing and sky-diving are just some of the sporting codes that have featured the Red Bull logo over the years. And now, Red Bull is collaborating with another person who dabbles in the extreme—but this time it doesn’t involve sport in any way.
Trade Me, State, Air New Zealand, Rexona and Anchor take a victory lap this week.
Can you buy loyalty? Brands across the world are spending billions of dollars trying to find out. But TRA’s Andrew Lewis says most companies are probably going about it the wrong way.
The best art is often laced with subversion and provocation. And the same rules often apply to the best advertising. Now those two things have been combined with Saatchi & Saatchi’s campaign to promote the recently re-opened Govett-Brewster art gallery in New Plymouth.
Whether it’s Google and Luxottica, Spotify and Uber or Whittaker’s and Lewis Road Creamery, strategic partnerships and co-branding initiatives can be a good way to breathe some new life into both parties, increase distribution and, if you’re lucky, add some joy to the lives of consumers. And Kiwi fashion label I Love Ugly’s collaboration with global accessories brand Jansport is already paying dividends.
After nearly a century, Anchor milk has jumped back aboard the All Blacks bandwagon, partnering up with the team just before it heads into World Cup territory.
Scoop publisher and editor Alastair Thompson on the disruption of online news advertising and Scoop’s subsequent steps to sustain its platform through the introduction of an ethical paywall, dubbed ‘Operation Chrysalis’.
It would be fair to that the Kiwi brand is somewhat synonymous with the colour black (or shade if you want to be pedantic). Not only do Kiwis have a penchant for donning black clothing (and other dark hues), with several online articles devoted to the fact, our national sports teams also rock it. The announcement of the finalists of this year’s Best Design Awards revealed a familiar thread – Kiwi graphic designers who work magic with the beloved hue.
Last year, when Act’s David Seymour released his sensational campaign video in the lead up to the election, Kiwi social media responded with glee, poking satirical barbs at the awkwardness on display. And while Seymour has since left the spotlight to tend to his followers in Epsom, another awkward YouTube star has emerged: a blonde protagonist Nelson Patchett, trading under an organisation called SI Empire which aims to help the Plebeian men of New Zealand become alpha males.
Industry happenings at Saatchi & Saatchi, NBR, Weta, Pandora, Images & Sound, BBC, Ambient Group, Lily & Louis, Republik and Outdoor Media Group.
It’s easy to make fun of ad agencies, what with their creative offices and casual dress codes and intangible creations. If they don’t have the founders’ names in the title, often in acronym form, it’s important they exude coolness. But can you tell the difference between agency names and porn? A new website by Canadian agency 88 Creative puts it to the test.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In the cut-throat world of supermarket retailing, many factors come into play when consumers make their decisions about where to shop, whether it be price, location, range or the latest collectables. But while humans like to think we’re rational creatures, we’re not and a lot of our purchasing decisions are based on whether or not we actually like a brand. New World has its fair share of nuts and bolts, price-led retail ads promoting various deals, but its brand advertising has been streets ahead of the competition in recent years and it has challenged its agencies to take creative leaps and come up with engaging ideas to capture attention. And the mad Fruit and Vege pro ad, which our judges voted as the StopPress/MediaWorks TVC of the Year, is a great example of that thinking in action.
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
There has been a fair amount of activity behind the scenes at the nation’s institutes of higher education over the last few months. Here’s a look at what’s been happening at Otago, AUT and Unitec.
State has released the latest chapter in its ‘Click. Done’ campaign through Colenso BBDO and Finch, which promotes its online service. This time with a new character who really digs life, but doesn’t really dig insurance.
The marketing industry has already dabbled in sharkvertising, madvertising, nudevertising and even sleepvertising. But there’s always room for more. And for the launch of its insurance offering, Trade Me has probed into the netherworlds of what could be described as analvertising (not to be confused with analyvertising, which refers to ads that provide insightful analyses on pressing social issues). This new sub-category of the ever-growing encyclopedia of marketing experimentation is introduced through a series of irreverent spots by Assignment Group, during which Trade Me makes the point that the paperwork and admin involved with insurance can (quite literally in this case) be a pain in the butt.
If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle. And this year, one of the most ubiquitous brands in Kiwi consciousness celebrates the 100th anniversary of its easily recognisable bottle.
The Health Promotion Agency and FCB just launched the third phase in its Step Forward campaign, which began its run on TV this week.
Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke reckons that while the industry has evolved significantly since the ’80s, some core principles still remain relevant today.
The Japanese are well known having produced some of the best scary movies in popular culture. But what they aren’t known for all that well is producing scary films for the purposes of promoting health products. As strange as this might sound, Japanese ad agency Tokyu has developed a new short horror film with the aim of maximising the number of calories the viewer burns through while watching.
Since Google was first launched, Larry Page has shown his inner prankster through quirky doodles, elaborate April Fools’ jokes and a slew of Easter Eggs. And, despite the seriousness of his latest message on the launch of Alphabet, it still came with a sneaky touch of Google’s humour.
Calculators are useful things. Or perhaps they were useful things before smartphones came along and made them somewhat redundant (unless you pursue a study/career in maths or science, are in highschool or want to write ‘80085’ or ‘55378008’ into the device). But 2degrees is proving other kinds of calculators can be useful, and it’s used its own one which it says reveals Kiwis are paying too much for their mobile, with millions more dollars in savings possible if they make the switch to a different provider aka 2degrees.
Sky has opened up Sky Sport channels 1, 2, 3 and 4 to non-subscribers through its online sports streaming service Fan Pass. And this announcement means that sports fans will be able to access the quartet of channels through a one-day streaming pass for $14.99 or a week for $19.99. So what does this mean for viewers who don’t have a Sky subscription.
The Financial Times, which has recently been sold to Nikkei, is at the forefront of economic and business journalism. But, just like The Economist’s well-regarded wit, this level of professionalism and seriousness doesn’t detract from its sense of humour, as evidenced by a recent development project on its website that tried to add some character to its error page.