McCann New Zealand earned one Gold, one Silver, four Bronze and 20 shortlists in its debut year at Cannes Lions.
The Lion-winning work included:
- ‘Expensive shit’ for Huggies, in partnership with McCann New York: Gold and Bronze in Brand Experience and Activation, Silver in Social and Creator, Bronze in Media
- ‘Dying reviews’ for Hospice New Zealand (McCann Wellington): Bronze in Creative Data and shortlisted for a Glass Lion
- ‘Fantasy herd’ for Meadow Fresh: Bronze in Creative Data
A strong start
The results showcase the creative impact of the newly launched agency, demonstrating that the combination of FCB Aotearoa, DDB Group Aotearoa and Clemenger Wellington has formed a formidable creative force in the New Zealand market, says McCann NZ.
McCann NZ chief creative officers Leisa Wall and Gary Steele say the recognition marks a strong start for the agency.
“The best introductions don’t come from what you say about yourself, they come from what the industry says about your work,” says Wall. “As McCann New Zealand launches in Auckland and Wellington, it’s great to see both markets’ work recognised on a world stage. That’s a debut we’re bloody proud of!”
Steele adds: “This is more than a great Cannes result for us; it’s a statement of our intent. It shows what’s possible when outstanding talent comes together with a shared ambition to create work that earns attention, delivers impact for our clients and competes with the very best in the world. At McCann, we believe in creating stories that live on, and this is just the beginning.”
Recognition fuels momentum
McCann Wellington chief creative officer Brigid Alkema says: “This epic showing is testament to the diverse talent of our new team, with recognition across an enviable set of categories – including the rare honour of Glass.
“While the global acknowledgement of our work is worth celebrating, we’re full of energy for what the next year will bring.”
Now New Zealand’s largest integrated marketing services business, McCann Group NZ is accelerating its transition to a fully connected operating model – bringing creative, media, data, martech, commerce and earned capabilities together under one roof, backed by the global scale of Omnicom.
