Advertisers back Stuff’s new Neighbourly News network

Thousands of Kiwis have signed up since the launch of Stuff‘s new national hyper-local news network, Neighbourly News.

Neighbourly News commercial lead Kate Boreham says the response has been immediate, “and it’s telling us we’ve landed on something the local market has genuinely been waiting for”.

In the first 24 hours of launch, more than 50 advertising campaign enquiries were fielded, and Boreham says it is the mix of demand that is most telling.

“Advertising within the Neighbourly News environment is about adding to and being part of the local conversation.

“Small operators and national brands have put their hands up alongside each other, joined by city councils, schools, retailers and B2B service providers all wanting to be part of celebrating our local neighbourhoods.”

Deepening customer connections

National brands such as Triton Hearing, Daikin and the SPCA are appearing on site alongside local schools and businesses.

“Our goal is to provide easy ways for businesses to keep top of mind alongside developing authentic, creative partnerships designed to deepen the connection with their customers,” says Boreham.

Over the next few weeks, Neighbourly News’ local business sections will spring into life, with business directory listings and notices providing a home for local job listings, events, community notices and property. 

Give local businesses a voice

A new Meet the Locals section will also go live, sharing business stories created by a commercial content team to give local businesses a genuine voice on the platform.

“There’s a real benefit to businesses jumping on board as early adopters, taking advantage of the clear air across the platform and growing with us,” says Boreham. 

“Brands can secure high visibility and capture market share across Neighbourly News with the option of supporting exposure across the wider Stuff ecosystem of much loved news brands.”