Browsing: Cannes Lions
Overnight, the next round of winners and finalists at the Cannes Lions Festival of Creativity were announced and there were again a number of New Zealand agencies in the mix.
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
New Zealand’s currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the ‘Music’ shortlist and three agencies on the ‘Entertainment’ list, New Zealand is gearing up for more wins.
While you’d be hard-pressed to find an advertising creative openly disappointed at winning a gold, silver or even bronze Lion at the Cannes Lions International Festival of Creativity, the grand prix awards are the ones that they all want. These elusive gongs are perhaps the most coveted perhaps in any advertising competition around the world, and winners over the preceding decades now stand as a veritable advertising canon, giving modern creatives the opportunity to take their place alongside the greats who came before. And as the festival’s days roll on, 2015’s generation of grand prix winners will simultaneously take their positions in the canon as they walk onto the stage at the Palais des Festivals et des Congrès in Cannes to collect their awards. Here is the list of Cannes Grand Prix winners thus far. This post will be updated throughout the week.
Results for the Promo and Activation, Direct, Press, and Mobile Lions categories came out overnight, and there a few Kiwi winners in the mix. The New Zealand contingent picked up gongs in each of the categories listed, but the only Kiwi gold came in the Press category for Colenso BBDO’s ‘Breast Cream’ campaign developed for Skinfoods and the NZ Breast Cancer Foundation.
Damon Stapleton is fresh off the boat from Cannes and today is his first day as DDB NZ’s chief creative officer. Here’s his view on the importance of the world’s biggest festival of creativity.
By the time the curtain was drawn on the 2014 Cannes Festival of Creativity, a total of 1143 lions had been distributed to the finest examples of advertising to have been published throughout the world over the course of the last year. And of these gongs, 25 will be making their way back to New Zealand in the laps of Kiwi winners.
Two of New Zealand’s four shortlisted entries picked up gongs in the film category at Cannes, with Clemenger BBDO’s ‘Mistakes’ winning a gold lion and DDB’s ‘Be the Artist’ winning a bronze.
Over the weekend, Clemenger BBDO’s ‘Blazed’ campaign (produced by Curious Film) for the NZTA won a pair of golds and a silver in the Film craft category at Cannes.
Four Kiwi entries have been shortlisted for awards in the Cannes Film category, with DDB, Clemenger and Saatchi & Saatchi all in with a chance to pick up some silverware at the ceremony.
Following on from yesterday’s gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its ‘Bottled Walkman’ campaign for Sony.
Colenso BBDO’s K9FM and Talkies spots for Mars Pedigree have taken silvers overnight in the radio category.
Three of the local campaigns many hoped would appeal to the Cannes judges didn’t get the golds they were hoping for, but they did come away with bronze overnight, with DDB taking two bronzes for Sky’s #Bringdowntheking and Paw Justice’s Animal Strike and Colenso BBDO getting one for Samsung’s Smartphone Line.
Colenso BBDO is the only Kiwi agency still standing in the Radio category after the shortlist was announced overnight. The Auckland-based agency’s campaign for Memphis Meltdown has been shortlisted twice for the ‘Voice Transplant’ and ‘Listen to your Stomach’ spots and the agency also got received nominations for the ‘Talkies’, ‘Meditation’ and ‘K9FM’ spots created for Pedigree.
FCB’s already well-awarded ‘Bottled Walkman’ campaign has landed three nominations, while Whybin’s ‘Effies Results Don’t Lie’ campaign has received two nominations in the Design category at Cannes.
The media category proved to be very fruitful for the six shortlisted Kiwi entries, with Colenso BBDO’s ‘Smartphone Line’ picking up a silver and bronze, FCB’s ‘Bottled Walkman’ picking up a bronze and DDB’s ‘Animal Strike’ also winning a bronze. The biggest Kiwi winner of the night, however, was FCB’s ‘Brother in Arms’ campaign, which picked up a gold. PLUS: see which Peruvian campaign picked up the grand prix.
New Zealand enjoyed a 60 percent success rate in the Outdoor category at Cannes as three of the five entries shortlisted picked up awards at the festival. DDB’s ‘#BringDowntheKing’, FCB’s ‘Bottled Walkman’ and Colenso BBDO’s ‘Smartphone Line’ all won the approval of the judging panel—leaving the Kiwi contingent with smiles and a trio of bronze lions.
DDB and Colenso BBDO share six shortlisted entries between them in the cyber category, with the former contributing four and the latter two.
Copper’s Megan Clark spent six days judging the Promo & Activation category at Cannes. And here’s what she learned.
Yesterday, we reported that FCB was the only Kiwi agency shortlisted in the Mobile category for its ‘Food Photos Save Lives’ campaign for UNICEF. Well, the good news for the agency didn’t end there, because it was announced overnight that the campaign had picked up a silver gong at the coveted festival. PLUS: see which Brazilian campaign won the grand prix.
New Zealand’s hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its ‘Food Photos Save Lives’ campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
Whybin\TBWA\DAN’s decision to do a pro-bono project for Minds for Minds has paid off, with the agency being shortlisted in the press category at Cannes for its work on the ‘Meeting of the Minds’ campaign, which was released in January this year. And, after winning big in the print category at the Axis Awards earlier this year, DDB’s ‘Be the Artist’ campaign for Lion is now in contention to pick up a few gongs on the international stage.
Five Kiwi entries from five different agencies have made it through to the shortlist stage in the outdoor category at Cannes this year, with FCB, Whybin\TBWA, DDB, Saatchi & Saatchi/ApolloNation and Colenso BBDO all still in contention for Lions.
Tui Brewery has won Gold for “Catch a Million” in PR and Bronze for “Beer Plumber” in Promo and Activation at the Cannes Lions Festival. Plus: see which British campaign won the grand prix in the promo and activation category this year and which US campaign won the main gong in PR.