Six Kiwi entries have been shortlisted for Media Lions at Cannes, and FCB leads the Kiwi charge with three nominations. Colenso BBDO and Starcom NZ follow close behind with two nominations for their work on the ‘Smartphone Line’ for Samsung, while DDB NZ and OMD round off the Kiwi contingent with a nomination for the ‘Animal Strike’ campaign for Paw Justice.
There will be no Lions awarded to Kiwi agencies in the Innovation category at this year’s Cannes Festival of Creativity, as it was revealed that all three entrants from New Zealand failed to make the shortlist.
Creative submissions from DDB, Whybin\TBWA\Dan, Colenso BBDO, FCB and Saatchi & Saatchi have been shortlisted in the Promo and Activations category, and this sees the Kiwi contingent up for eigh Lions in total.
Kiwi entries in the Direct Marketing category have been shortlisted in 11 sub-categories, with FCB up for three Lions, Saatchi & Saatchi up for two, DDB up for two, Colenso up for two, and Y&R and Whybin\TBWA\DAN up for one each.
Three Kiwi submissions have been shortlisted in the PR category at the 2014 Cannes Lions. Saatchi & Saatchi leads the charge with two beer-related nominations, while DDB is in contention for creative executed for animal rights.
Moves and shakes at IAB NZ, Fairfax, Cannes Lions, More FM, and Auckland Conventions Venue and Events.
If you’re a fan of Women Laughing Alone with Salad, Completely Unusable Stock Photos and other pisstakes of generic stock imagery, then you’ll probably like this campaign from the Cannes Lions aimed at drawing attention to the upcoming festival, which hopes to get attendees to ‘fall in love again with what they do for a living’. And to do this, McCann London and photographer Max Oppenheim embraced stock photo cliches and shot various creative stars from around the world doing their best impression of over-excited, fist-pumping office workers.
Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.
This new year we’ve again gathered together a family of campaigns that represent something of a high water mark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach, both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation. And in 2013, 12 campaigns achieved this remarkable distinction.
The Cannes Lions has become the world’s pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here’s what he had to say about purpose, creativity, data and competition.
Many thousands of people from the global comms industry descend on Cannes every year to judge, learn and drink. But why? This film, which was produced as a collaboration between Lions Festivals and Jack Morton Worldwide to celebrate the 60th anniversary of the festival, explains what happens, how it inspires creativity and why it’s become so alluring.
The New Zealand advertising scene is always pretty proud of its per capita hauls in the world’s big creative awards. And 2013 appears to be no different, with the combined awards won between Kiwi agencies—a record haul of 32—placing us 9th on the list at the 60th Cannes Festival of Advertising.
Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes.
The final Cannes medals were handed out over the weekend, bringing the Dumb Ways to Die-dominated show to an end. But it was slim pickings for the Kiwis, with just one bronze to DDB in the final stages.
DraftFCB’s having a brilliant Cannes Lions, DDB’s doing better than expected and took out one of the biggest awards on the roster, and usual top performer Colenso BBDO hasn’t had much to write home about. Now DDB’s in line for three more awards after the release of the Film shortlist.
Thick as Thieves’ Zoe McIntosh and Film Construction’s Hugh Mitton win directing gongs at Cannes Lions.
DraftFCB has continued its golden run at Cannes, with Prime TV’s Call Girl winning two golds in Radio, while Alt Group takes two silvers in Design.
Day two was a good one from a New Zealand perspective. And Day 3 wasn’t too bad either, with one silver, a few bronzes and plenty of shortlistings.
The first winners have been announced, and there are a few Kiwi agencies in the money, with DDB NZ winning a prestigious Creative Effectiveness Lion for Steinlager’s ‘Believe’, DraftFCB NZ picking up seven lions so far for Driving Dogs and Call Girl and Colenso BBDO winning gold for Amnesty International’s Trial by Timeline. Plus: more Kiwi agencies on shortlists.
60 years ago there were 130 delegates at the first year of the Cannes Lions and no entries from New Zealand). This year it’s estimated there will be 12,000 attendees and, if last year is anything to go by, a few Kiwi winners. And to celebrate the evolution of the world’s pre-eminent marcomms festival, Sapient Nitro created this infographic.
There were a record 35,765 entries from 92 countries for the 60th Cannes Lions. Of course, we’re small-minded and patriotic so we’re focusing on the Kiwi contenders and here are the seven agencies in the running after the first shortlists for Creative Effectiveness, PR, Promo & Activation and Direct were announced.
Claudia Macdonald, managing director of Mango and founding member of the CAANZ Marcomms Leadership Group, was the first New Zealander to be a juror for the Cannes PR Lions in June. Here she reflects on the experience and what she learnt.
he means of distribution might be changing, but there’s still no better way to convey emotion and tell stories than with video content, whether it be a traditional TVC, a short film or an interactive music video. So herewith, all the gold winners from the film and film craft categories at Cannes.
New Zealand finished off its Cannes run with a few more nods over the weekend, with Special Group and Colenso BBDO adding two gongs each to bring the total local haul for the Festival of Creativity to 21, an improvement on last year’s paltry six lions but still not quite back up to the record 25 lions in 2010.
No local acts made the shortlist for the design lions, not even Alt Group’s well-received Auckland Art gallery identity, but a rightful grand prix winner emerged: Serviceplan Munich for its solar powered report for Austria Solar. The two local radio shortlistings—Saatchi & Saatchi for Tui’s ‘Father’s day Morse Code’ and BCG2 for Jesters pies—didn’t have anything to write home about, with Brazilian agency Talent Sao Paolo taking top prize for its ‘repellent radio’ work for Go Outside, which saw a high frequency broadcast essentially turn a radio into a mosquito repellent.
Digital shop R/GA won the grand prix in the Cyber Lions for Nike+ FuelBand along with Volontaire Stockholm for Curators of Sweden. And Colenso BBDO took silver for Mountain Dew Skate Pinball in food and drinks.
Colenso BBDO’s ‘The Wine is over’ campaign for DB Export Dry has already taken a few local awards, including the most recent Glossie, and it was the only Kiwi winner at the Press Lions at Cannes last night, with ‘The Wine List‘ winning a silver for best copywriting.
Kiwi agencies have added to the Cannes Lions haul, with two silvers and two bronzes in Media. Clemenger BBDO/OMD Wellington picked up two silvers, one for Dulux ‘What’s your Dulux colour of New Zealand‘ in best use of integrated media and the other for Tranz Scenic ‘See more of New Zealand by train’ in best use of print. Saatchi & Saatchi NZ/AIM Proximity Wellington/Starcom took bronze for Toyota FJ Cruiser ‘Top to Bottom‘ in best use of social media marketing, as did Colenso BBDO for Monteith’s ‘Sorry about the twigs, folks’ in FMCG.
Slowly but surely New Zealand’s Cannes tally continues to rise with the announcement of the Outdoor category winners. Eight Kiwi entries made the shortlist of 588, with three taking home awards. First hat tip goes to Colenso BBDO for taking out New Zealand’s only Gold in the category, awarded for its ‘Sorry about the Twigs’, folks‘ campaign for Monteith’s Crushed Cider, adding to the gold, silver and bronze the campaign picked up in the Promo & Activation category. The agency’s ‘Skate Pinball’ campaign for Mountain Dew also nabbed a Bronze Lion.
The first awards show has taken place at the Cannes Festival of Creativity, with the Direct, Promo & Activation and PR category winners announced. And Colenso BBDO is off to a good start, winning a gold for Pedigree ‘Donation glasses’ Adoption Drive and a gold, silver and bronze for Monteith’s ‘Sorry about the twigs, folks’ in the Promo & Activation category and a bronze Direct Lion for its ‘The Wine That Sold Beer’ campaign for DB Breweries. DDB scored bronze for Steinlager’s ‘We Believe’ in Promo & Activation. There were no New Zealand entries awarded in the PR Lions.