Following on from yesterday’s gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its ‘Bottled Walkman’ campaign for Sony.
Colenso BBDO’s K9FM and Talkies spots for Mars Pedigree have taken silvers overnight in the radio category.
Three of the local campaigns many hoped would appeal to the Cannes judges didn’t get the golds they were hoping for, but they did come away with bronze overnight, with DDB taking two bronzes for Sky’s #Bringdowntheking and Paw Justice’s Animal Strike and Colenso BBDO getting one for Samsung’s Smartphone Line.
Colenso BBDO is the only Kiwi agency still standing in the Radio category after the shortlist was announced overnight. The Auckland-based agency’s campaign for Memphis Meltdown has been shortlisted twice for the ‘Voice Transplant’ and ‘Listen to your Stomach’ spots and the agency also got received nominations for the ‘Talkies’, ‘Meditation’ and ‘K9FM’ spots created for Pedigree.
FCB’s already well-awarded ‘Bottled Walkman’ campaign has landed three nominations, while Whybin’s ‘Effies Results Don’t Lie’ campaign has received two nominations in the Design category at Cannes.
The media category proved to be very fruitful for the six shortlisted Kiwi entries, with Colenso BBDO’s ‘Smartphone Line’ picking up a silver and bronze, FCB’s ‘Bottled Walkman’ picking up a bronze and DDB’s ‘Animal Strike’ also winning a bronze. The biggest Kiwi winner of the night, however, was FCB’s ‘Brother in Arms’ campaign, which picked up a gold. PLUS: see which Peruvian campaign picked up the grand prix.
New Zealand enjoyed a 60 percent success rate in the Outdoor category at Cannes as three of the five entries shortlisted picked up awards at the festival. DDB’s ‘#BringDowntheKing’, FCB’s ‘Bottled Walkman’ and Colenso BBDO’s ‘Smartphone Line’ all won the approval of the judging panel—leaving the Kiwi contingent with smiles and a trio of bronze lions.
DDB and Colenso BBDO share six shortlisted entries between them in the cyber category, with the former contributing four and the latter two.
Copper’s Megan Clark spent six days judging the Promo & Activation category at Cannes. And here’s what she learned.
Yesterday, we reported that FCB was the only Kiwi agency shortlisted in the Mobile category for its ‘Food Photos Save Lives’ campaign for UNICEF. Well, the good news for the agency didn’t end there, because it was announced overnight that the campaign had picked up a silver gong at the coveted festival. PLUS: see which Brazilian campaign won the grand prix.
New Zealand’s hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its ‘Food Photos Save Lives’ campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
Whybin\TBWA\DAN’s decision to do a pro-bono project for Minds for Minds has paid off, with the agency being shortlisted in the press category at Cannes for its work on the ‘Meeting of the Minds’ campaign, which was released in January this year. And, after winning big in the print category at the Axis Awards earlier this year, DDB’s ‘Be the Artist’ campaign for Lion is now in contention to pick up a few gongs on the international stage.
Five Kiwi entries from five different agencies have made it through to the shortlist stage in the outdoor category at Cannes this year, with FCB, Whybin\TBWA, DDB, Saatchi & Saatchi/ApolloNation and Colenso BBDO all still in contention for Lions.
Tui Brewery has won Gold for “Catch a Million” in PR and Bronze for “Beer Plumber” in Promo and Activation at the Cannes Lions Festival. Plus: see which British campaign won the grand prix in the promo and activation category this year and which US campaign won the main gong in PR.
Six Kiwi entries have been shortlisted for Media Lions at Cannes, and FCB leads the Kiwi charge with three nominations. Colenso BBDO and Starcom NZ follow close behind with two nominations for their work on the ‘Smartphone Line’ for Samsung, while DDB NZ and OMD round off the Kiwi contingent with a nomination for the ‘Animal Strike’ campaign for Paw Justice.
There will be no Lions awarded to Kiwi agencies in the Innovation category at this year’s Cannes Festival of Creativity, as it was revealed that all three entrants from New Zealand failed to make the shortlist.
Creative submissions from DDB, Whybin\TBWA\Dan, Colenso BBDO, FCB and Saatchi & Saatchi have been shortlisted in the Promo and Activations category, and this sees the Kiwi contingent up for eigh Lions in total.
Kiwi entries in the Direct Marketing category have been shortlisted in 11 sub-categories, with FCB up for three Lions, Saatchi & Saatchi up for two, DDB up for two, Colenso up for two, and Y&R and Whybin\TBWA\DAN up for one each.
Three Kiwi submissions have been shortlisted in the PR category at the 2014 Cannes Lions. Saatchi & Saatchi leads the charge with two beer-related nominations, while DDB is in contention for creative executed for animal rights.
Moves and shakes at IAB NZ, Fairfax, Cannes Lions, More FM, and Auckland Conventions Venue and Events.
If you’re a fan of Women Laughing Alone with Salad, Completely Unusable Stock Photos and other pisstakes of generic stock imagery, then you’ll probably like this campaign from the Cannes Lions aimed at drawing attention to the upcoming festival, which hopes to get attendees to ‘fall in love again with what they do for a living’. And to do this, McCann London and photographer Max Oppenheim embraced stock photo cliches and shot various creative stars from around the world doing their best impression of over-excited, fist-pumping office workers.
Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.
This new year we’ve again gathered together a family of campaigns that represent something of a high water mark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach, both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation. And in 2013, 12 campaigns achieved this remarkable distinction.
The Cannes Lions has become the world’s pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here’s what he had to say about purpose, creativity, data and competition.
Many thousands of people from the global comms industry descend on Cannes every year to judge, learn and drink. But why? This film, which was produced as a collaboration between Lions Festivals and Jack Morton Worldwide to celebrate the 60th anniversary of the festival, explains what happens, how it inspires creativity and why it’s become so alluring.
The New Zealand advertising scene is always pretty proud of its per capita hauls in the world’s big creative awards. And 2013 appears to be no different, with the combined awards won between Kiwi agencies—a record haul of 32—placing us 9th on the list at the 60th Cannes Festival of Advertising.
Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes.
The final Cannes medals were handed out over the weekend, bringing the Dumb Ways to Die-dominated show to an end. But it was slim pickings for the Kiwis, with just one bronze to DDB in the final stages.
DraftFCB’s having a brilliant Cannes Lions, DDB’s doing better than expected and took out one of the biggest awards on the roster, and usual top performer Colenso BBDO hasn’t had much to write home about. Now DDB’s in line for three more awards after the release of the Film shortlist.
Thick as Thieves’ Zoe McIntosh and Film Construction’s Hugh Mitton win directing gongs at Cannes Lions.