Three Kiwi submissions have been shortlisted in the PR category at the 2014 Cannes Lions. Saatchi & Saatchi leads the charge with two beer-related nominations, while DDB is in contention for creative executed for animal rights.
As usual, the PR category was something of a misnomer, in the sense that all the shorlisted Kiwi entries come from agencies rather than PR companies.
In fact, the only Kiwi agency to enter the category was Anthem, which submitted its Need2Know campaign for IAG in three categories.
New Zealand Finalists:
Saatchi & Saatchi New Zealand and ApolloNation NZ: Tui ‘Catch a MIllion’ campaign for DB Breweries.
DDB Group New Zealand: ‘Animal Strike’ campaign for Animal Justice
Saatchi & Saatchi NZ: ‘Tui Beer Plumber’ campaign for DB Breweries