Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Megan Clark, managing director of Copper…
Author Megan Clark
At the recent CAANZ session ‘Who’s buying? The future of content commercialisation in NZ’, several industry commentators weighed in on whether content marketing is nothing more than an annoyance. Here’s a rundown of what Metro’s Simon Wilson, The Spinoff’s Duncan Greive, MediaWorks’ Alana O’Neill, Fairfax’s Ellen Read and former Herald editor-in-chief Tim Murphy had to say.
Copper’s Megan Clark spent six days judging the Promo & Activation category at Cannes. And here’s what she learned.
I was lucky enough to recently attend the largest Event & Experiential Marketing summit in the world in Chicago. I immersed myself in three days of learning with over 500 others from around the world and came away feeling a whole bunch of things: inspired (absolutely), brain whipped (definitely), and connected (in a myriad of ways). But mostly I feel charged up about the future of the industry in New Zealand.