Five Kiwi entries from five different agencies have made it through to the shortlist stage in the outdoor category at Cannes this year, with FCB, Whybin\TBWA, DDB, Saatchi & Saatchi/ApolloNation and Colenso BBDO all still in contention for Lions.
For the most part the shortlistings were a case of the usual suspects, in the sense that only Whybin\TBWA’s ‘Talk like a rugby pro‘ campaign had not been shortlisted in any other categories thus far.
The entries from the other agencies are all in contention for Lions in other categories, and Saatchi & Saatchi’s ‘Catch a Million’ campaign for Tui has already won a gold in the PR category.
Here are the shortlisted entries:
Whybin\TBWA: ‘Talk like a Rugby Pro’ campaign for APN
FCB: ‘Bottled Walkman’ campaign for Sony
DDB: ‘#BringDownTheKing’ campaign for Sky TV’s Game of Thrones
Saatchi & Saatchi New Zealand/ApolloNation: ‘Tui Catch a Million’ campaign for DB Breweries
Colenso BBDO Auckland: ‘The Smart Phone Line’ for Samsung