Browsing: Cannes Lions

News
Very long shortlists reveal the first of the Kiwi hopefuls at Cannes
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As we delve further into the depths of winter and you busy yourself with avoiding the rain and eliminating unsightly goosebumps and chapped skin, we warn you the following story includes references to lucky bastards lapping up the Summer sun in the South of France. The 59th Cannes International Festival of Creativity kicked off Sunday evening (local time) and the first two shortlists (which are actually very long ) have been released, revealing seven New Zealand finalists, a number of which have also received finalist nods in multiple sub-categories.

News
Cannes completed, great work celebrated
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Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.

Opinion
In defence of Cannes: it’s more than superyachts and creative pats on the back
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It’s the summer festival season in the south of France, with the Cannes Lions International Festival of Creativity coming hot on the heels of the Cannes Film Festival and the Formula One Grand Prix just up the coast at Monte Carlo. But the French Riviera isn’t just a micro-climate in meteorological terms. Its status as a playground of the rich and famous inevitably means it has a degree of insulation to the economic weathering that plagues more industrialised regions.

News
For services to creative advertising, arise Sir IKEA
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The organisers of the 58th Cannes Lions International Festival of Creativity, which kicks off on June 19, just couldn’t wait until the start date before handing out the first accolade, so they’ve given IKEA the prestigious Advertiser of the Year Award for distinguishing itself through inspiring innovative marketing of its products and embracing creative work.

News
Kiwi agencies are awesome, claims official Cannes Report
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We reported on the unofficial results that placed New Zealand ninth best country overall soon after the big leonine haul at Cannes this year, and the just-released official report has confirmed our position in the top ten—and not per head of population, either, just flat out ninth most creative country in the world based on the awards Kiwi agencies won at the prestigious advertising event.

News
TV vs online: who’s winning the best bang for buck battle?
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While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value?

News
Creative fires burn bright as little old New Zealand gets big old Cannes result
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After every Olympic Games, New Zealand’s obsession with medal tables and country rankings becomes apparent as we do a few sums, take comfort in our per capita performance and repeatedly utter the phrase ‘punching above our weight’. But in the advertising world, if results from the Cannes Lions are anything to go by, New Zealand doesn’t even need to rely on per capita results, because the 25 Lions won by Kiwi agencies, which was up from 23 in 2009, meant we were again near the top of the pile in terms of total awards won.

Opinion
Mystery, intrigue and subterfuge as Cannes cheats push their luck
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In this week’s installment, Monsieur Pound wonders whether recycled ads in this year’s Cannes Lions are an indication of declining creativity, immoral agencies or unobservant organisers. And he also looks at the similarities between Good Health magazine’s viral video and a similar Volkswagen experiment conducted in Sweden.

News
An audience with Colenso’s chief Lion tamer
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With a record haul of Lions under his (and his company’s) belt after this year’s Cannes accolades were dished out, Colenso BBDO executive creative director, handyman of the land and Titanium and Integrated Lions juror Nick Worthington is sitting pretty. And in this clip, he’s also sitting with Our Maan in Cannes in a loud French restaurant.

News
Fat chewed and chins wagged as DraftFCB’s Schofield gets probed
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Our Maan in Cannes gets up close – and personal – with Chris Schofield, creative director at DraftFCB and one of just six Kiwis to be chosen for jury duty at the Cannes International Advertising Festival, to find out about his Cannes experience. He was judging the Radio Lions and, interestingly, while DDB NZ managed to take home a gaggle of Lions for its Sky TV Arts Channel campaign, this category was the only one to go ‘Grand Prix-less’.

Opinion
Sacre bleu! Plankton en tour, day trois
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We arrived in Cannes on Saturday, slept for 12 hours and woke to discover that Sunday is pretty much a write off outside of the Palais. It was midday before anything opened and the only people on the street seemed to be locals walking their tiny dogs. But …

Opinion
Agency Plankton achieves goals, lives Gallic clichés, gets Cannestrated
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On 21 May we floated Plankton IPO for a meagre $10 a share in the effort to raise enough cash to get us to Cannes. Against all odds and with the help of more than 70 investors from across the globe we actually made it. 30 odd hours and more than a few B-grade movies later and we’re here, eating croissants, dodging scooters and paying through the nose for everything.

News
Young Lions roam French savannah, mix business with pleasure
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It’s not just the grizzled old leaders of the advertising pack that can be found wandering the halls and corridors of the Palais des Festivals. Slinking along in their shadows, sniffing the air for any sign of weakness are the Young Lions. Our maan in Cannes (or, depending on your pronunciation, our mans in Cannes), Martin Bell risks his personal safety in pursuit of Leonine quarry.

News
New Zealand 13, Italy 9, Paraguay 0
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The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that’s French, don’t you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.

News
Australasian creatives rank high at Cannes
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The first publication from Cannes Lions reports on the most awarded countries in this year’s advertising festival, plus data gathered from the festival in the past ten years.

This year New Zealand won 21 Lions, making it the 11th top country in the world. Australia came in fourth, with …

Opinion
Starship PR Enterprise: Captain’s log
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When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …

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