New Zealand finished off its Cannes run with a few more nods over the
weekend, with Special Group and Colenso BBDO adding two gongs each to
bring the total local haul for the Festival of Creativity to 21, an
improvement on last year’s paltry six lions but still not quite back up
to the record 25 lions in 2010.
Special Group followed on from its One Show Entertainment silver for Smirnoff Night Project
with a silver in the inaugural branded content and entertainment
section for best use or integration of experiential events. Colenso
BBDO, which ended up with a total of three golds, four silvers and four
bronzes, scored bronze in the same category for Mountain Dew’s ‘Skate Pinball’ and Host Sydney won a bronze lion in best non-fiction programme, series or film for its Kiwi Sceptics
campaign for Air New Zealand (Aussies always steal our stuff, so we’ve
included the Aussie-made wins for Kiwi clients in the total).
The grand prix for the new category went to Chipotle’s ‘Cultivate
Campaign’ by Creative Artists Agency in Los Angeles. Chipotle’s short
film ‘Back to the Start’ also won the film grand prix.
There were three Kiwi shortlistings in the film category, but none
received medals. In film craft, however, Special Group took a bronze
for scriptwriting for the Axis Awards opening film ‘The Most Creative
Country in the World’ and Finch Sydney took bronze in best visual
effects for NZTA’s ‘Flying Objects’. Canal+ ‘Bear’ by BETC Paris took
out the grand prix.
The Grand Prix for Good went to Droga5 New York and Help Remedies for ‘bandages’. It also won a gold in direct.
Check out all the special awards here, including agencies, network, advertiser and holding company of the year.