When it comes to brand advocacy, it doesn’t get much more fervent than the love humans seem to have for Queenstown’s Fergburger.
Pretty much every day, 21 hours a day, the line stretches up Shotover
St and feasting upon one of its sizable delights is firmly etched onto
most visitors’ to-do lists, to the point where, according to
untrustworthy local Queenstown experts, it now has the second highest
turnover of any business in Queenstown. International rugby players are
certainly not immune from its culinary charms either, as evidenced
by Irish captain Brian O’Driscoll, who, when asked in his post-match
interview if he would be returning to visit said maybe, if the burger
joint was calling.
Sounds like he’d be a good candiate for the Fergburger Appreciation Society (he even posted a pic of his trip there on Twitter). Although
true Fergburger aficionados will fondly—if slightly hazily—remember the
halcyon days when it was located in what was ostensibly a rubbish pit
on Cow Lane.