No local acts
made the shortlist for the design lions, not even Alt Group’s
well-received Auckland Art gallery identity, but a rightful grand prix
winner emerged: Serviceplan Munich for its solar powered report for
Austria Solar. The two local radio shortlistings—Saatchi & Saatchi
for Tui’s ‘Father’s day Morse Code’ and BCG2 for Jesters pies—didn’t
have anything to write home about, with Brazilian agency Talent Sao
Paolo taking top prize for its ‘repellent radio’ work for Go Outside, which saw a high frequency broadcast essentially turn a radio into a mosquito repellent.
The Film shortlist has also been revealed, with the range of Kiwi entrants eventually
leading to three Kiwi contenders: Publicis Mojo and Flying Fish for
Greenpeace’s Oil on Canvas in Public Awareness, Special Group for The
Most Creative Country in the World AXIS opening film in Other Screens,
and Clemenger BBDO and Finch for ‘Flying Objects’ in Public Health and
257 made the list, but, slightly surprisingly, there was no love for the D&AD winning Ghost Chips.