Over the past few months, discussions around the future of the media have come to a head, thanks in part to a couple of big announcements from the other side of the Tasman and a big one here in New Zealand too. This has brought about loads of discussion within the New Zealand industry about the role of media in society and changing trends in how consumers select and consume news. Worryingly, lots of commentators have been all too willing to eulogise New Zealand’s robust newspaper market. So I’m putting my hand up to remind you all that newspapers and magazines are alive and well in New Zealand.
Author Sandra King
Dead wrong: Sandra King on why New Zealand’s print market is alive and well
Head Fairfax lioness speaks Cannes truth, destroys Cannes lies
Niche creativity, consumer empowerment via social media – and, therefore, engagement measures – and the innovative uses of media hardware are the themes dominating Cannes Lions this year.