Cannes 2013: the world’s best video content

Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes. 


Grand Prix

Metro Trains ‘Dumb Ways to Die’ by McCann Melbourne (animation by Julian Frost, music by Ollie McGill). 

Toshiba/Intel ‘The Beauty Inside’ by Pereira and Odell (see the other episodes here). 


Carlton Draught ‘Beer Chase’ by Clemenger BBDO Melbourne. 

Southern Comfort ‘Whatever’s Comfortable’ by Wieden + Kennedy New York.


Dove ‘Camera ‘Shy’ by Ogilvy & Mather UK


Smart ‘Offroad’ by BBDO Germany, Berlin


Ikea ‘Playin’ with my friends’ by Mother London


Channel 4 ‘Meet the Superhumans’ by 4creative


DirectTV ‘Funeral’, ‘Dinner Party’ and ‘Pizzeria’ by Grey New York.

Dove ‘Real Beauty Sketches’ by Ogilvy Brasil.


Axe ‘Susan Glenn’ by BBH New York


ALB ‘Golden Chains‘ music video by CLM BBDO

​Film Craft (if not previously showcased in the Film category)

Grand prix

Channel 4 ‘Meet the Superhumans’ by 4creative


Credit Suisse ‘Metamorphosis’ by Havas Worldwide


Schweppes ‘Tumble’ by GPY&R and Will O’Rourke/Revolver


Come4 ‘The Lover’ by Being (NSFW)


Getty ‘Life cuts’ by Almap BBDO


Guinness ‘Cloud’ by Abbott Mead Vickers and The Mill

Old Spice ‘Muscle Music’ by Wieden + Kennedy and MJZ


PETA ‘98% Human’ by BBDO New York and The Mill


Action Contre La Faim ‘Justice for Muttur’ by TBWA\ Paris

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