Overnight, the next round of winners and finalists at the Cannes Lions Festival of Creativity were announced and there were again a number of New Zealand agencies in the mix.
A single gold
Colenso BBDO picked up a gold in the Print and Publishing category for its Pedigree ‘Child Replacement Programme‘. The winning creative saw it replace children with dogs in a series of photographs to encourage parents to fill their empty nests with a rescue dog.
A pair of silvers
The gold kicked off a good night for Colenso BBDO as it also picked up silver in the Promo and Activations category on the second day of proceedings.
Again, the agency was on the winners’ list for its ‘Child Replacement’ campaign for Pedigree, this time for its promotional video.
The only other silver won thus far has gone to DDB New Zealand/Mango in the PR category for Rialto Channel’s ‘Breast Cancer Screenings’ campaign that played out in local cinemas, with medical staff collecting the tears of women who were crying during sad scenes in films.
In addition to this pair of silver awards, New Zealand agencies also landed five bronze lions.
Three of these went to Clemenger BBDO/Touchcast for Tracksafe’s ‘Conscious Crossing’ campaign, across the PR, Outdoor, and Promo and Activations categories.
The finalists in the Creative Data, Direct and Mobile categories included a total of nine New Zealand entries.
While the Creative Data category featured no local agencies, the Direct category has five entries from Colenso and the Mobile category has four from FCB.
Colenso’s Pedigree campaign has been shortlisted three times and its DB Export campaign has been shortlisted twice.
Over on the mobile side, FCB will be hoping that either ‘Go Balls Out’ (three nominations) or ‘Escape my House’ for the NZ Fire Service convert when the winners are announced.
Fearless Girl stands tall
Every year, there’s always one campaign that stands out from the rest and owns the show. And if the first two days of action are anything to go by, then the Fearless Girl staring down the Charging Bull of Wall Street is the piece of work that will define 2017.
The campaign by McCann New York for State Street Global Advisors has landed three major gongs, picking up Grand Prix across the Outdoor, Glass and PR categories.