Cannes Lions 2017: highlights from day three

Another day on the Riveria, another round of winners and finalists announced. The ten finalist slots New Zealand agencies secured across the Mobile, Direct and Cyber categories resulted in a tally of four Lions overnight.    

Gold and silver

Colenso BBDO’s ‘Child Replacement Programme’ for Pedigree picked up a gold and silver Lion in the Direct category. 

Of the 2,719 entries in this category, there were only 13 gold, 21 silver and 41 Bronze Lions awarded.  

This adds to a growing tally of silverware for this piece of work at this year’s edition of the Festival.  


Dual bronzes

Also waving the New Zealand flag was DDB, which picked up a bronze Lion for its ‘Silicon Valley URXXL’ campaign for Sky TV in the Cyber category, which recognises creativity in the digital sphere.

The competition was again stiff in this category, with only 19 gold, 33 silver and 55 bronze Lions awarded across the 2,893 entries put forward.

DDB was the only local finalist and winner in this category.

This was also the case in the Mobile category, where FCB was the only local winner with a Bronze Lion.

The agency won this gong for its ‘Go Balls Out’ campaign for Testicular Cancer New Zealand.

Perhaps due to the difficulty involved in using what remains a relatively new medium, there were far fewer entries in the mobile category.

From 1297 entries that were submitted, 68 gongs were awarded, including eight gold, 24 silver and 35 bronze Lions.

More to come  

The finalists for Design, Entertainment, Entertainment Lions for Music, Media and Product Design were also announced last night, and it seems the local market will have more to celebrate in the coming days.

Five Kiwi entries have made the shortlist in the media category, with Colenso listed three times (for DB Export and Pedigree) and FCB twice (NZ Fire Service’s ‘Made from Remains).

The Design category will be closely watched by the teams from Clemenger and Colenso, with the former shortlisted for Tracksafe’s ‘Conscious Crossing’ and the latter for Anchor’s ‘Milk Slams’.

DDB is also in the running again, this time in the Entertainment category for Rialto’s ‘Breast Cancer Screenings’ campaign.  

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