While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. A Gold, Silver and Bronze were picked up in the Mobile category while another Bronze was added in the Design category.
Meanwhile, Saatchi & Saatchi made its way onto the scoreboard with a Bronze Lion awarded to its ‘Beware the dangers of almost the same: legal advice’ campaign for Toyota New Zealand in the Radio & Audio category.
Hoping to add to New Zealand’s Lion haul will be the finalists announced overnight which put DDB in a good position to score as it was named a finalist in the Industry Craft, Digital Craft, Film Craft, and Brand Experience and Activation categories. Y&R and FCB also received recognition across the shortlists.
DDB’s ‘Girls Break up ice cream’ for Sky TV was one of 202 finalists in the Industry Craft category that recognises creative artistry.
Adding to the hope of a lion was DDB’s two mentions in the Digital Craft shortlist, both of which are for Netsafe’s Re:scam bot. The category, which celebrates technological artistry, has 69 finalists.
Another category set to see DDB shine is Film Craft, as its Lion and Lotto work has been recognised among the 258 finalists.
DDB and Sydney’s Scoundrel Films got a mention for Lotto’s ‘Armoured Truck’ while alone Scoundrel Films got three mentions for the campaign.
The ‘Dylan’ campaign for Lotto also made the list for DDB and The Sweetshop.
Together the two also had two mentions for Lion’s ‘The Dance’ while The Sweetshop alone also got two mentions for it.
Another New Zealand agency to make the Film Craft shortlist is Y&R, with two mentions for the Heinz ‘Geoff’ campaign.
Brand Experience and Activation 218
DDB’s run continued in the Brand Experience and Activation category in which three of the 218 campaign on the shortlist are Steinlager’s ‘Fight for territory’.
The campaign was joined by ‘SelfieStix’ by Colenso BBDO for Pedigree which added two more shortlist spots after being featured in yesterday’s Design and Mobile shortlists.
Colenso will also be hoping ‘The Survivors Collection’ for the Breast Cancer Foundation also receives a Lion for its mention in the category.
And FCB will also have its fingers crossed as the ‘Say it Tika’ platform by Vodafone and Google Maps got a mention.
The Brand Experience and Activation category rounded out the New Zealand finalists announced overnight with no local agencies featuring in the Creative eCommerce and Entertainment Lions for Music categories.
Havas Sydney was named a finalist for Air New Zealand’s ‘Lovers Paradise’ in the Entertainment category.
There were also no New Zealand agencies among the winners in the Pharma, Outdoor or Print and Publishing categories.