Since being included in the shortlist for the Health and Wellness category, Colenso BBDO has picked up a Bronze Lion in the category for its Pedigree ‘Child Replacement Programme’.
After being the first New Zealand agency to make it onto a shortlist yesterday, Colenso BBDO's chance of picking up a Lion is increasing with six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
The Design category turned out 158 finalists and among them, FCB and Colenso BBDO represent New Zealand with ‘The Human Serengeti’ for Prime TV and ‘SelfiStix’ for Mars respectively.
‘SelfiStix’ also featured five times on the shortlist for the Mobile category, which had 90 finalists in total. After a bronze for the ‘Child Replacement Programme’ in the Health and Wellness Lions yesterday, the Colenso, Pedigree relationship is set for more success at the festival.
Meanwhile, in the outdoor category, DDB’s ‘Fight for Territory’ campaign for Lion made it on the shortlist twice alongside the other 299 finalists.
Radio and Audio
Saatchi & Saatchi was the final New Zealand agency to receive a nod in the shortlists. It’s ‘Beware the dangers of almost the same: legal advice’ campaign for Toyota New Zealand has been acknowledged in the Radio and Audio category, which saw 131 finalists.
Print and Publishing
There were no New Zealand agencies among the 175 finalists in the Print and Publishing category. Last year Colenso BBDO was the only agency to receive a mention with five finalists and a gold in the category for its Pedigree 'Child Replacement Programme'.
The wait is now to see which campaigns make it through as the shortlists are whittled down and converted into Lions.