Cannes 2018: highlights from day two—UPDATED

  • Advertising
  • June 19, 2018
  • StopPress Team
Cannes 2018: highlights from day two—UPDATED

Update:

Since being included in the shortlist for the Health and Wellness category, Colenso BBDO has picked up a Bronze Lion in the category for its Pedigree ‘Child Replacement Programme’.

Original story:

After being the first New Zealand agency to make it onto a shortlist yesterday, Colenso BBDO's chance of picking up a Lion is increasing with six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

Design

The Design category turned out 158 finalists and among them, FCB and Colenso BBDO represent New Zealand with ‘The Human Serengeti’ for Prime TV and ‘SelfiStix’ for Mars respectively.

Mobile

‘SelfiStix’ also featured five times on the shortlist for the Mobile category, which had 90 finalists in total. After a bronze for the ‘Child Replacement Programme’ in the Health and Wellness Lions yesterday, the Colenso, Pedigree relationship is set for more success at the festival.

Outdoor

Meanwhile, in the outdoor category, DDB’s ‘Fight for Territory’ campaign for Lion made it on the shortlist twice alongside the other 299 finalists.

Radio and Audio

Saatchi & Saatchi was the final New Zealand agency to receive a nod in the shortlists. It’s ‘Beware the dangers of almost the same: legal advice’ campaign for Toyota New Zealand has been acknowledged in the Radio and Audio category, which saw 131 finalists.

Print and Publishing

There were no New Zealand agencies among the 175 finalists in the Print and Publishing category. Last year Colenso BBDO was the only agency to receive a mention with five finalists and a gold in the category for its Pedigree 'Child Replacement Programme'.

The wait is now to see which campaigns make it through as the shortlists are whittled down and converted into Lions.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit