DDB Aotearoa returns with seven Lions from Cannes

DDB Group Aotearoa is returning triumphant from the Cannes Lions Festival with seven new awards under its belt.

The festival, which wrapped up last week, celebrates the hard work and campaigns of the advertising and communications industry. While the proceedings were dominated by tech and media players, the focus was on the role of creativity to enhance advertising effectiveness and deliver brand growth – a welcome narrative for the industry.

The 2024 awards attracted 26,753 submissions across 270 categories, from 90 countries. 

DDB Group Aotearoa received seven awards, including three silver and four bronze, for its widely recognised campaigns Greenprint for Volkswagen, Add Ons for McDonald’s, Correct the Internet for Team Heroine, and Different and Fold for Samsung.

At the end of May, Correct the Internet took out the Supreme Award at the Public Relations Institute of New Zealand (PRINZ) Awards.

While there are many awards schemes, Cannes Lions are especially prized by the global advertising and communications industry.

“We’ll be celebrating with our clients for achieving international acknowledgment for these epic campaigns,” said DDB Group Chief Creative Officer Matty Burton. “It’s a testament to the creativity coming out of Aotearoa that we’ve been recognised among such esteemed company.”

Team Heroine founder Rebecca Sowden and DDB’s Chief Creative Officer, Gary Steele, were also honoured to present Correct the Internet to an audience of international marketers and agency executives.

Steele said: “It was amazing to be on a stage talking about this incredible campaign in front of so many people I’m in awe of. It’s a testament to its success and the power of an idea to move a global audience.”

The Cannes Lions Awards run alongside a week of events which this year included sessions from Elon Musk, rapper and NCAA women’s basketballer Flau’jae Johnson and Deepak Chopra. 

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