Awards
Three Waka Kotahi campaigns named on Gerety Awards global shortlist
Gerety Awards has revealed its global shortlist following executive jury sessions taking place around the globe.
Browsing: FCB
Campaigns
McCann Wellington campaign shows authentic reality of working in Corrections
The Department of Corrections Ara Poutama Aotearoa, and McCann Wellington have launched a new recruitment campaign.
Campaigns
One NZ and McCann launch third instalment of ‘Finding Jade’ story
One New Zealand has released the latest chapter of the ‘Finding Jade’ tale via McCann New Zealand and director Steve Ayson.
Media
NZME announces 2025 Imprint Awards winner
New Zealand Media and Entertainment has announced McCann New Zealand as the winner of the 2025 Imprint Awards for the second year in a row.
Campaigns
McCann and Huggies show power of nappies to protect Expensive Sh*t
McCann’s latest work for Huggies is aiming to remove the fear of nappy blowouts – common anxiety among parents.
Movings & Shakings
McCann Group NZ announces new media leadership
McCann Group NZ has appointed Zac Stephenson as managing director, media and has also promoted Terri Collier to chief client officer.
Campaigns
Unichem and Life Pharmacy’s new campaign puts empathy front and centre
Unichem and Life Pharmacy are putting empathy front and centre in its latest brand campaign, Make Your Problems Our Problem.
Movings & Shakings
OMD names Blair Alexander as CEO of New Zealand
Blair Alexander will lead operations and develop future-ready capabilities that will drive the next chapter of OMD’s growth.
Campaigns
Pak’nWrap your Christmas gifts with Pak’nSave and FCB Aotearoa
Pak’nSave is tackling one of the biggest financial stressors of the festive season – gift-giving – with its latest campaign via FCB Aotearoa.
Opinion
The true price of AI and the internet in 2025
Machines have been accessing our information online for two decades, but with AI the stakes have changed, writes FCB Media’s Agata Ziemianska.
News
Omnicom-IPG merger sees 4,000 jobs cut, DDB and FCB brands retired
The Omnicom and Interpublic merger is making global headlines again, confirming that the DDB, FCB and MullenLowe brands will be retired.
Movings & Shakings
FCB Aotearoa welcomes Liam Norris as strategy director
Liam Norris joins the FCB Aotearoa integrated strategy team, bringing over a decade of experience from some of NZ’s most respected agencies.
Campaigns
Pak’nSave celebrates two years of dynamic price campaign success
Pak’nSave and Vistar Media are celebrating the two-year anniversary of their award-winning Top 50 Price Check campaign.
Campaigns
Mercury has the cheat codes for its nationwide treasure hunt
Mercury is inviting New Zealanders to take part in a nationwide treasure hunt for ‘cheat codes’ hidden in media.
Movings & Shakings
FCB appoints Paul Wilson to group CEO for Aotearoa
Wilson will oversee all of FCB’s operations across Aotearoa, including FCB/Six, FCB Media, Initiative and UM.
Movings & Shakings
FCB promotes Tim Gavriel and Aaron Carbines to associate creative directors
Full-service agency FCB has promoted creative duo Tim Gavriel and Aaron Carbines to associate creative directors.
News
And the brand with the most NZ Marketing awards nominations goes to…
The list of finalists for the 2025 YouTube NZ Marketing Awards has been announced with Kiwibank leading the charge with the most nominations.
News
Commerce Commission gives go ahead for OMG and IPG merger
The Commerce Commission of New Zealand has granted clearance for Omnicom Group to acquire Interpublic Group.
Campaigns
One NZ and FCB release second chapter in Finding Jade story
One NZ and FCB Aotearoa have released the second part of the “Finding Jade” story, which began in May last year.
News
PAK’nSAVE and TVNZ create media-first for 40th birthday
PAK’nSAVE, TVNZ, PHD and FCB have revealed a new digital advertising format for PAK’nSAVE’s 40-year anniversary.
Campaigns
RUN and FCB Media launch local election campaign
RUN Aotearoa and FCB Media have launched the 2025 local election campaign, reaching over 4 million Kiwis with vital enrolment information.
Campaigns
FCB and Goodnites use radio to deliver bedwetting message
FCB Aotearoa and nighttime underwear brand Goodnites have released a new 90-second radio ad campaign to destigmatise bedwetting.
News
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, shining a spotlight and celebrating the very best in Aotearoa’s out of home advertising.
News
Pharmacy partnership with Uber Eats saves Kiwis from awkward shopping moments
Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
Campaigns
Waka Kotahi tackles drug driving with FCB and MBM
FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.
Year in Review 2024
Milestone clients and compelling creative: Leisa Wall’s year in review
Co-Chief Creative Officer at FCB Aotearoa, Leisa Wall’s highlight of the year was having people beg her to reveal what happened next in the One NZ campaign.
Movings & Shakings
FCB welcomes seasoned strategists
FCB Aotearoa has announced the appointment of two seasoned strategists, Amy Pollok and Matt Lee to its integrated strategy team.
News
Mercury brings a whole new level of buzz with FCB
Mercury NZ has kicked off a new brand platform – Bring The Buzz – after reappointing FCB Aotearoa as its creative agency.
Movings & Shakings
FCB promotes Mike Braid to Content Creative Director
FCB Aotearoa is excited to announce Mike Braid, one of its most versatile content production talents, has been promoted to Content Creative Director.
News
One NZ embarks on new partnership with FCB
One NZ has appointed FCB Aotearoa as their Agency of Record following the successful launch of their new ‘Let’s Get Connected’ platform. The appointment builds on…