Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
Browsing: FCB
Pak ‘n Save has given New Zealand a tasty makeover in a ‘NZ Made Deals’ campaign, via FCB, that has seen the country’s towns and cities renamed after food.
Industry happenings at Dentsu Aegis Network, FCB, Z-Card NZ, Curious Film, Traverse and Filmgraphics.
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. And it paid off.
FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges selected 102 finalists from 17 categories.
The advertising industry isn’t immune to the very human tendency of passing so-called facts on from person to person. And one of the most common you’re likely to hear is that iconic brands are always consistent in their messaging. But as FCB head of strategy David Thomason explains, things are a bit more complicated than that.
Noel Leeming is continuing its focus on customer service in a new TVC by FCB and production company Fish and Clips, which shows a young woman being taught how to benefit from her Fitbit.
Following a competitive pitch, Westpac has named FCB Media as its new media agency partner, effective from 1 October, a move that sees the bank shifting from incumbent Starcom.
Round of applause for Jed’s Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.
FCB is showing its cerebral side with the launch of The School House, a new forum dedicated to casting a critical eye on advertising and, more broadly, the New Zealand cultural landscape.
Today Vodafone started its search for New Zealand’s ‘Best Best Mate’, who will need to strand themselves on a barge in Auckland Harbour in an act of self-sacrifice so their friends can live it up in Fiji.
Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.
Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.
Vodafone recently called on Red Bull stunt driver Mad Mike Whiddett to help showcase the reliability of its 4G network. Warning: not to be viewed by those with a debilitating fear of stuttering streams.
Vodafone has used Blacksand and FCB to promote its new Vodafone xone business accelerator programme and to tell the story of Kiwi entrepreneurs taking their startups to the market.
It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
In a world of clogged up newsfeeds, sometimes the best content is bogged down by the biggest content. David Thomason uses Philip Simon, a down-to-earth, anti-smoking advocate and infectious personality as a gleaming but under-exposed example of social media gold, and wonders how marketers can use more holistic examples like this in their approach to social change, all while keeping it real.
In a world where books are competing for attention with smart devices, FCB New Zealand and Mexico collaborated with National Geographic Learning and turned smartphones into books with the ReadOn app.
Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW’s recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn’t show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.
Teenage boys aren’t known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother’s Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.
Sony and FCB have unveiled a new project, DEFY, to show how deaf people can enjoy music with a dancer who literally feels the music.
The New Zealand Fire Services is set to educate New Zealanders about fire safety after FCB won $300,000 worth of free advertising to be used in a single day across newspapers, web and mobile.
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.