It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.

Managing director of FCB’s media division, Rufus Chuter, has resigned from FCB and will leave in May.

Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.

It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.

While ‘someone took your nose’ is typically associated with humour, in the case of Fire and Emergency New Zealand’s new campaign, via FCB, a missing nose puts you at risk while you sleep.

FCB New Zealand’s new integrated campaign for The New Zealand Health Promotion Agency targets young adults to drink in moderation, and remember their night out.

FCB’s creatives might have been away from their desks during the Christmas break but that doesn’t mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients’ needs.

Pak’nSave has launched its new ‘Fridgemas’ campaign via FCB.

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?

Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.

Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.

Comedian Thomas Sainsbury has transformed himself into a range of household items in a new campaign for Fire and Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.

Vodafone is helping New Zealanders be business ready in a new ‘Fortune favours the ready’ campaign via FCB.

FCB’s Simon Sievert takes a look at what makes an experience powerful enough for people to seek it out again.