News
FCB ‘gets noticed’ at the Beacon Awards, and all the exclusive reaction from the winners
FCB Media was the big winner at the 2021 Beacon Awards, taking home a total of 11 Golds. We have reaction from all the main winners on the night.
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Browsing: FCB
News
Wattie’s and FCB reveal latest campaign
Wattie’s new brand campaign, launching this week, invites Kiwis to “feed the love” – using the brand’s iconic products to deliver the message.
Campaigns
Mitre 10 and FCB reveal latest campaign
Mitre 10’s new campaign highlights why the co-operative has been named New Zealand’s most trusted home improvement brand in the Reader’s Digest Trusted Brand Awards – for the 11th time.
Movings & Shakings
FCB announces new Creative Director
FCB NZ Senior Creative David Shirley has been promoted to Creative Director at the agency. Having been at FCB since 2015, he will now join existing…
News
FCB, Jockey, Farmers and Testicular Cancer NZ team up on ‘Remundies’
Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies,…
News
FCB promotes smoke alarms in new campaign
Fire and Emergency New Zealand and FCB NZ have launched their new campaign, “Firefighters Don’t Like Fire Movies”, showing how people are complacent about smoke alarms…
Campaigns
FCB and Fire & Emergency NZ launch an escape
This week saw the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB – encouraging Kiwis to understand the very real risk of…
Movings & Shakings
FCB Media welcomes General Manager
Terri Collier is returning to FCB Media, having been appointed as the agency’s new General Manager, effective immediately. The newly created role serves to further bolster…
News
Heinz Wattie’s appoints FCB NZ
After a competitive pitch, FCB New Zealand has been appointed as the new creative partner for several of Heinz Wattie’s brands. The result comes a few…
News
Book em’: FCB wins NZ Police account
FCB NZ has been awarded the New Zealand Police account following a competitive pitching process. Stevie Weber, GM Strategy at FCB says “It’s a dream to…
News
Bryan Crawford of FCB moves to advisory role
Previously vice chairman of FCB Global and chairman of FCB New Zealand, Bryan Crawford has now moved into an advisory role for the agency. The transition…
News
Back to work blues: FCB and WorkSafe encourage new vigilance
The nationwide lockdown that had Kiwis working from home resulted in a record low number of work-related harm. As Kiwis are now returning to work, FCB…
News
Cannes Lions 2019: VMLY&R and FCB see bronze
VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
News
Beacons 2019: All eyes on FCB Media as it rains gold, PHD crowned Media Agency of the Year
It was FCB Media’s night last night at the 2019 Commercial Communications Council Beacon Awards, when the agency took home gold after gold in front of a sell-out crowd of New Zealand’s media personalities.
News
Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
News
Office for Seniors’ goes undercover to tackle elderly abuse
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
News
FCB farewells staff following account losses
Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.
News
Cannes 2018: highlights from day three
While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.
News
Cannes 2018: highlights from day two—UPDATED
Colenso BBDO is the first New Zealand agency to make it onto the winner’s board with a Bronze Lion picked up in the Health and Wellness category. It’s since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
News
Mitre 10 uses Kong the donkey to unveil new brand mission
An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
News
VTNZ appoints FCB as its new creative agency
VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.
News
The Ministry of Education, FCB and a goat tackle bullying
The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
News
Vodafone and FCB call on Kiwis to sleep in to help cancer research
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
News
Beacons 2018: PHD Media, FCB and MediaWorks clean up in successful and slightly smoky night
Last night, a sell-out crowd of just under 1000 keen New Zealand media personalities came together for the 2018 Commercial Communications Council Beacon Awards, in association with NZME. In what was a celebration of the industry’s best work from the past year, the Viaduct Events Centre turned it on as the media industry leered up for the annual celebration.
Opinion
Brand with a porpoise: The importance of an authentic brand purpose
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
News
Beacons 2018: FCB Media and PHD set for a big night
The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
News
Samsung hands consolidated account to FCB
StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.
News
Be-yooo-diful: Keep New Zealand Beautiful and FCB unleash Mama Nature
Keep New Zealand Beautiful is back on screens for the first time since the 90s and this time, it’s teamed up with FCB to deliver Mama Nature, a no-nonsense character on a mission to stop Kiwis littering.
News
FCB elevates Blair Alexander to media managing director
FCB has announced that Blair Alexander will take over the reins as media managing director.