Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
Browsing: FCB
Audi and FCB are the latest to jump on the 360-degree video bandwagon, allowing those who don’t know what it’s like to drive an Audi to hop inside the virtual cockpit of an A4 for a tour of its interior.
Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB’s ‘Octographer’ campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain’s hat and taught them how to fly.
Industry happenings at the Marketing Association, MediaWorks, DNA, Pocketmath and FCB.
Teens looking to escape by going overseas should think again, as Noel Leeming is teaching parents how to stay connected in its latest TVC via FCB, promoting its in-store and at-home customer services.
You’ve got to stand out, says Paper Plus chief executive Sam Shosanya. And sometimes that means putting your faith in a weird, green and slightly seductive entity.
Innovation isn’t the key to success, says Dan West. It’s the key to survival.
Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.
It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to halt and shifted into damage control mode. But the brand is now looking to bounce back, launching its first TV campaign via its new creative partner.
A change is in the air for Massey University, which has started the year appointing FCB as its new creative and media services partner.
While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.
Obesity is not a new issue for New Zealand, but a new campaign by the Ministry of Health and the Health Promotion Agency (HPA) targeting childhood obesity is a first.
Not surprisingly, given the local rags were pretty much dominated by rugby in recent weeks—in both an editorial and advertising sense—three rugby-themed ads from Prime, Specsavers and Barkers were given a celebratory bum pat by the judges of the October round of the Newspaper Ad of the Month Awards.
When Vodafone launched the Piggy Sue campaign earlier this year, the response from the public was generally good, with Kiwi viewers enjoying the story of the lost pig and her adventure with the big-hearted courier driver. And it seems this story also pulled at the heartstrings of a few people in the international market, because Vodafone Ireland has just released its own scene-by-scene remake of the Piggy-Sue campaign.
The Reserve Bank of New Zealand launched a swanky, interactive website built by FCB to show off New Zealand’s new bank notes. But, it’s more than just a website, it’s also the centre of a wider campaign around the roll out of our new paper (or rather, plastic) which spans over several other mediums.
Following the news that Volkswagen New Zealand was set to part ways with its agency of around two years, Colenso BBDO, and the recent discovery of dodgy software that cheated on emissions tests, FCB New Zealand has been handed the creative business—and been given a pretty big challenge to help the brand win back people’s trust.
Over the years, the Valspar brand of paint products has expanded into countries throughout the world, and New Zealand was recently added to this list. And to announce its arrival in the local market, the paint company has commissioned FCB to produce a campaign capable of cutting through to consumers who already have many other choices in this category.
For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning ‘Agency of the Year’. Here’s a rundown of the NZ wins.
The radio survey period is usually typified by a pair of contrasting situations. On the one side, you have the silence of radio executives who are precluded from saying anything about the survey lest their comments interfere with the accuracy of the results. And on the other side, you have have a flood of loud, in-your-face promotions with the sole purpose of pushing listeners in the direction of MediaWorks and NZME. But does this approach even work? And is radio promo season set to become a thing of the past?
Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.
The New Zealand Fire Service has released two new ads, the first since FCB became its creative agency. The ads, part of a campaign called ‘Your only voice’ warn that a working smoke alarm is often one’s only voice to warn loved ones and friends of a fire.
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
The Health Promotion Agency and FCB just launched the third phase in its Step Forward campaign, which began its run on TV this week.
From the moment Vodafone’s Piggy Sue stepped in to replace James Rolleston for Vodafone, there was a sense that the ad would be popular. It did, after all, feature an adorable piglet that was remarkably puppy-like in its behaviour. And so it has proven, with the ad racking up over 300,000 views online and also getting the most votes in the People’s Choice division in this year’s MediaWorks/StopPress TVC of the Year competition. PLUS: see how many votes each of the finalists received.
At the beginning of June, Gregg’s released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand’s cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.
Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
Ogilvy & Mather New Zealand today confirmed the appointment of Regan Grafton as executive creative director, bringing an end to the creative’s three-year stint at FCB.
The Pak’ n Save Stickman has struck again in two new TVCs by FCB. In one he takes on the role of a ‘price patrol’ officer and in another he delves into his more (errr) seductive side.
The idea of multiple discovery is that “scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors.” It happened with the theory of evolution, it happened with the discovery of oxygen and it’s happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton’s Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.