Author Dan West

Why virtual reality is more than meets the eye for marketers

By Dan WestNovember 22, 2016

FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.

Opinion

Are humans the cats of the future?

By Dan WestMarch 3, 2016

FCB digital strategy director Dan West believes our love affair with AI might lead to a very banal existence for humans.

Opinion

Spare change: why innovation is key to survival

By Dan WestFebruary 10, 2016

Innovation isn’t the key to success, says Dan West. It’s the key to survival.

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DDB NZ, Special Group and Sam Stuchbury see gold at Campaign Asia Agency of the Year

DDB NZ, Special Group and Sam Stuchbury see gold at Campaign Asia Agency of the Year

Author Dan West



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