Pak’nSave wishes New Zealanders a ‘merry Fridgemas’ via FCB

Pak’nSave has launched its new ‘Fridgemas’ campaign via FCB.

Featuring a series of 15-second TVCs, the five-week campaign focuses around the ‘Fridgemas tree’ as during the festive season, Kiwis often use the opportunity to spoil their guests, and their well-stocked fridges are at the centre of it all.

In one of the ads, Stickman offers up the contents of his Fridgemas tree to Santa and Rudolph, with Rudolph taking a glass of bubbles which causes his nose to sing Christmas tunes. 

Peter Vegas, senior creative at FCB New Zealand, says you can only open your Christmas presents once but the fridge is the gift that keeps on giving for the whole holiday.

“To reflect the important role of the appliance we all gather around over the festive season, Stickman decided it should be renamed the Fridgemas tree. No one at Pak’nSave was brave enough to argue with him, so Merry Fridgemas everybody.”

Head of retail marketing at Foodstuffs NZ Stephanie Pyne says Pak’nSave has a huge range of quality products at New Zealand’s lowest prices, which means its customers will be able to fill their fridges to feed their friends and family over the festive season.

“We wanted to make sure that we were front of mind as the one-stop-shop for Christmas.”

The TVCs are supported by an integrated campaign including digital and social ads, out of home, and radio ads featuring Stickman’s version of some famous Christmas carols. 


Agency: FCB New Zealand 
Client: Foodstuffs, Pak’nSave
Group general manager marketing: Steve Bayliss
Head of Retail Marketing: Stephanie Pyne 
Retail Promotions Manager: Lauren Ness 

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