Spark has enlisted an orderly line of robots to promote the new iPhone 7, and it’s become the new best friend of Idealog editor Henry Oliver.
Author Henry Oliver
Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.
Idealog’s Henry Oliver talks to Spotify’s global creative director Alex Bodman on how the music streaming service is relying less on the old marketing rule book and turning to data to connect with its audience in a more authentic way.
Henry Oliver enjoys a profanity-laden chat with author Sarah Knight about her new book ‘The Life-Changing Magic of Not Giving a Fuck: How to stop spending time you don’t have doing things you don’t want to do with people you don’t like’, published in New Zealand by Hachette this week.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
News outlets are increasingly experimenting with virtual reality in a bid to bring viewers closer to the action. Henry Oliver looks at some of best examples of the news being experienced rather than read or watched.
Data is, as they say, big. It’s everywhere. We’re all creating it all the time. And within all the data are stories. Millions and millions of stories. And to help us make sense of those stories, a new breed of data visualisation from the likes of Pitch Interactive’s Wes Grubbs has arisen to deepen and broaden our understanding of the world around us. PLUS: some of our favourite data visualisations.
It seems like there’s an unending wave of innovative products coming out of the New Zealand tech sector at the moment. We’re making software and hardware for use in everything from nanotechnology to aerospace to kitchens to shops. And we’re not keeping it to ourselves. But, according to the latest Market Measures survey, New Zealand’s technology exporters are well behind their US competitors in using digital marketing techniques to sell themselves and their products.