
Got an itch of creativity that needs to be scratched? The collaborative community, Hit Record, has been gaining momentum since launching its app this year and…
Got an itch of creativity that needs to be scratched? The collaborative community, Hit Record, has been gaining momentum since launching its app this year and…
A change is in the air for Massey University, which has started the year appointing FCB as its new creative and media services partner.
Two Christchurch agencies, Simpatico Advertising and Strategy Design and Advertising have merged, and Strategy Group managing partner Geoff Cranko has called this move a “natural fit”.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
A subtle nod of approval goes to Z Energy, ANZ, MediaWorks and Noel Leeming this week.
Usually, at least some part of Mother’s Day involves scouring through hundreds of generic Mother’s Day cards in search of the one that features a phrase (crafted by a writer you don’t know) that roughly captures the way you feel about your mother. However, this year, book publisher Penguin Random House is challenging Kiwis to put their creativity to the test by penning a few lines, which could potentially be included in special edition book, titled Thanks Mum: A Kiwi Celebration, in time for Mother’s Day.
Old Mout Cider has nabbed a Colmar Brunton Ad Impact award for the month of December for its ‘not so sweet’ Hard Cider ad via Colenso BBDO, which the market research company says stood out from the noise of Christmas ads throughout the month.
MediaWorks head of marketing Katie Mills has called the Newshub launch the biggest in MediaWorks history. We look at all the creative elements and how the launch went.
Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation and that Saatchi has hired Gina Williams as brand strategist this week.
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling under a series of new spots that again focus on telling the stories of the products.
Imagination comes in all shapes and sizes, and now, so does Barbie. This year three new body types will be added to the Barbie empire including petite, curvy…
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.
The new year is a time where we all reevaluate our position in life. We think about our wishes, our resolutions and our fresh starts. But, it should also be a time where we think the lives of others, whose wants and needs are simpler than ours. French community service association Deuxième Marche aimed to remind us of the homeless and their needs this new year, by giving them more visibility to express themselves.
Scandinavian trends have worked their way into our homewares and design industry, but can they take on the car market? Swedish car brand Volvo’s latest campaign is pushing to get more Kiwis buying its cars through a deal that lets them travel to its motherland for free, so long as they buy a brand-new Volvo car.
Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it’s again a lineup of the usual suspects, with the nation’s major retailers taking seven of the positions on the list. And while the figures are still high, there was a clear year-on-year drop in the overall contribution of nation’s biggest advertisers.
When it comes to the role of women in advertising, things have come a long way from the days of sexism, smoking and secretaries portrayed in Mad Men. But the top positions in the industry are still dominated by men. So why are there ‘too many dicks on the dancefloor’? Is anything being done to address the issue? And what are the benefits of more gender diversity? Holly Bagge investigates.
The Swedish Institute has released a promotional clip aiming to inform people about Sweden ‘as is’, bare bums and all.
Google has taken a stance and shown its thoughts on the problematic timing of Australia’s national day by using a painterly artwork of Aboriginal Australians on its homepage.
Experiential players Brand Spanking and Fluxx this week announced a merger, which will see the companies trade under the Brand Spanking banner at the Eden Terrace office from now on.
Mention the NutriBullet, the Transforma ladder or Thin Lizzy in conversation, and you’d be hard-pressed to find a Kiwi who isn’t aware of at least one of these products. Such is the enduring power of the infomercials, which continue to grace our free-to-air screens during off-peak viewing times, that these brands have essentially been embedded into the Kiwi psyche through brute force. At a time when buzzphrases such as ‘transmedia storytelling’, ‘digital disruption’ and ‘omnichannel marketing’ are habitually thrown around conversation, the infomercial is made to seem anachronistic, a living fossil of a bygone era on the verge of extinction. But this isn’t the case at all… Look at Nielsen’s ad spend figures from 2015 and you’ll notice the presence of Brand Developers in sixth position, behind the big-spending retail giants Progressive, The Warehouse, Harvey Norman and Foodstuffs.
Nike has gone the content marketing route by creating an original web series to get more women into fitness (and buying its shoes).
The traditional perception of golf usually evokes images of diamond-patterned shirts, cheese cutters, pastel sweaters, loafers and affluent white men. This long-standing myth is so entrenched that it even led to the urban myth that the word golf was in fact an acronym for ‘gentleman only, ladies forbidden’. This, of course, isn’t true, but the stereotype has long prevailed in golfing, leading to it being seen as a rich man’s sport or a hobby for retirees.
Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.
While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.
Whittaker’s is showing its support for our national bird, and Kiwis (mostly of the human persuasion) across the nation are spreading the word by ‘beaking’ themselves for the cause and posting the images to social media.
As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).
Since the craft beer industry started booming over the past few years in New Zealand, we’ve seen some beautiful labels adorning supermarket shelves and bar taps. These labels are often less about trumpeting the brand and more about celebrating the distinctive personality of the beer, often expressed through creative illustrations and inventive names. We had a chat with The Wireless’s Toby Morris about his experience illustrating for beer brands, and look into why illustration has become a popular promotional tool.
A thunderous roar of applause goes to Lewis Road Creamery, Mount Franklin, Flick Electric and Air New Zealand.
Following on from Nicky Bell’s recent resignation from Saatchi & Saatchi, we revisit Ben Fahy’s 2012 story of how she helped to turn the agency around after picking up the reins.