Studies have shown that 85 percent of all content published online is redundant. And Element Digital’s Kevin Fitzsimons believes this shows that content often doesn’t deliver on its promise.
Author Kevin Fitzsimons
‘It’s Groundhog Day with hashtags’: Element Digital’s Kevin Fitzsimons on the overabundance of content
Why marketers need to take a serious look at customer experience in 2016
While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.