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Opinion
So long, and thanks for all the fish
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As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).

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Crafting the craft: illustrators use creative flair for beer
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Since the craft beer industry started booming over the past few years in New Zealand, we’ve seen some beautiful labels adorning supermarket shelves and bar taps. These labels are often less about trumpeting the brand and more about celebrating the distinctive personality of the beer, often expressed through creative illustrations and inventive names. We had a chat with The Wireless’s Toby Morris about his experience illustrating for beer brands, and look into why illustration has become a popular promotional tool.

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Not exactly what you believe
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French publication La Croix (translating to The Cross) struggles with the perception that its publication doesn’t cover serious issues and instead focuses only on religious topics. Admittedly, it is a Roman Catholic publication, and religious content certainly takes up some of the column inches, but the paper is on a mission to show that it might not be exactly what people think it is. Here’s a look at the ad campaign it’s using to spread this message.

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‘What do you do for a living?’
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We’ve all been unemployed at some point in our lives and probably will be unemployed again. And sure, when we’re younger it’s socially acceptable. But as we move through our twenties and beyond there is more expected of us, and when in between jobs (or just.. without one) it’s never fun to be asked what you do to pay the bills. That’s what these ads for Careers 24 address.

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Lewis Road Creamery shows its cheeky side on TV—UPDATED
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We are all big kids when it comes to milk according to Lewis Road Creamery, whose latest campaign leaves no time for table manners when enjoying dairy products. Problem Child and Exposure have created two 30-second TVCs that share the stories of individuals caught in a moment of indulgence with the dairy products.

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Briscoes claims Christmas victory in latest Ad Impact round
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The Briscoes Lady, known to her loved ones as Tammy Wells, has become something of an advertising legend, appearing as the face of the retailer for over 25 years. And despite spending so much time in front of the camera, it appears she hasn’t lost her touch, winning the latest round of Colmar Brunton’s Ad Impact Awards.

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Separated at birth
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Mark Weldon has been busily shaking MediaWorks’ tree since taking over the role of chief executive and some of that shaking—from the decision to can Campbell Live and 3D Investigates to the creation of Scout to the most recent decision to rebrand all of its news operations as Newshub—has earned the ire of viewers, commentators and, in some cases, his own staff. Despite the fact he’s doing what a whole bunch of other major media companies are doing and integrating like his life depends on it, he seems to have received an inordinate amount of negative press for his efforts so far and some competitors appear to be joyously dancing on the grave with their coverage. We aim to provide a mix of light and shade here at StopPress, so we’ve covered plenty of positive MediaWorks stories during his tenure, but we can’t resist a good lookalike and, while we don’t mean to link their ‘management styles’, we couldn’t help but notice the facial similarities between the charismatic wine-making media chief and the charismatic assassination-loving Russian dictator.

News
Is Coke’s global approach bad for Kiwi audiences?
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It took creative minds from 10 different agencies across the Coca-Cola marketing network to develop the global campaign for 2016. The result is a collection of 10 TVCs, over 100 campaign images, a new visual identity system and the introduction of a new tagline: Taste the Feeling. But some argue that this global approach may alienate local audiences that are already disengaged from the brand?

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Twisting perspectives: Kiwi brands dive into 360-degree video
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360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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Wikipedia has the answer
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While the encyclopedia has been banished to conversations starting with “back in my day…”, Wikipedia is still going strong as it celebrates its 15th birthday. Here’s a quick look at how it’s celebrating the event.

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‘Netflix can’t buy all the content out there’ — Lightbox’s Kym Niblock
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In 2015, the maturation of New Zealand’s SVOD market was tracked in the column inches of media journalists across the industry. And this trend has already continued this year with Netflix making headlines by extending its service to 130 countries across the world and then saying that it was looking into clamping down on VPN users to ensure they can’t log into global content. We chat to Lightbox chief executive Kym Niblock about what’s likely to happen in the SVOD market in 2016.

News
Bigpipe continues to trumpet its speed, but is this still a point of difference?
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For many, choosing an internet service provider (ISP) is about ensuring streaming will not be interrupted by buffering. And to help consumers make their decision, Netflix releases a monthly ISP leaderboard that tracks how the various providers are performing in the local market. However, as the numbers indicate, the difference between the top six players isn’t all that significant. In fact, the average users should be able stream quite comfortably regardless of which provider they use. So, we ask Bigpipe’s Oliver Smith why his ISP continues to focus on speed in its marketing.

News
What hiatus? Shortland Street fans stay hooked during the break
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Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of Dr Wendy Cooper.

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