Have you ever felt that ‘buzz’ after launching a new campaign, seeing the name of your brand splashed all over social media? Well now there is the opportunity to feel it more literally than you ever imagined, thanks to Vibrundies, powered by Gladeye.
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand’s fastest growing demographics.
Changing the world doesn’t necessarily necessitate huge, ground-breaking actions. Sometimes even small actions can make a difference. To show the simplicity of this process, Amnesty International has released a new campaign illustrating that the substitution of a single word in a phrase can completely change meaning and context of what you are saying.
Following on from our last 360 video story, MediaWorks has now jumped on the 360 bandwagon, producing the first 360-degree news studio video in the country with Reel Factory to show off the Newshub studio’s new features. We chat to MediaWorks head of digital news Jono Hutchison to find out more about the clip and the potential of 360-degree video as an immersive news storytelling tool.
It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.
“It’s a crisis. They’re all sold out,” exclaims a desperate Marcus Lush in a Tweet. And he isn’t the only one struggling with this issue. Denizens across the SuperCity are battling to cope with what has turned out to be a very balmy, sweaty summer.
Air New Zealand’s latest campaign is one to pull at the heart strings. The airline, which is in the business of connecting people, has reunited a US WWII veteran with his long lost English love after 71 years apart.
Never has anyone been so enthusiastic over crockery. Jet.com have released a Super bowl ambush campaign, taking the mickey out of the competition in an effort to sell bowls.
Their business has been called the ‘unsexy side of marketing’ by one of New Zealand’s leading business publications, but the partners of Auckland-based digital marketing firm Search Republic aren’t bothered. Two years after launch, the search-based consultancy is delivering outstanding – and seductive – results. And it’s only just getting started.
MediaWorks head of brand and marketing Katie Mills has ended her long tenure at the media company, taking up the position of general manager of marketing and communications at infrastructure consultancy Opus International Consultants.
In the build up to Jono and Ben’s return to television this Friday, MediaWorks has released a new campaign, which puts the dynamic duo in a bunch of different cinematic settings to reflect the show’s themes. The campaign is in conjunction with another for fellow Friday night favourite, 7 Days.
Innovation isn’t the key to success, says Dan West. It’s the key to survival.
The Cannes Festival of Creativity has released a short video clip celebrating the moments that inspire people to become creative.
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
After their Ponsonby lease expired, the architectural team at Studio 106 decided to make a change and relocated the business to Okahu Bay. And with the benefit of being able to take a lunchtime dip, they haven’t considered making the move back to the big smoke.
Last year, we were blessed with the brilliant piece of satire that is Activewear by content creators The Skit Box (and distributed via the Van Vuuren Bros YouTube channel). As the saying goes imitation is the best form of flattery—and imitation has arrived via Auckland Theatre Company (ATC).
It’s not about the destination it’s about the journey, according to Ralph Waldo Emerson’s famous quote and now Corona.
Kiwi company Trust Codes is helping New Zealand and Australian brands protect their reputation from product counterfeits and recalls by placing a serialised QR code on product packaging, which allows consumers to verify the authenticity of what they’re buying.
On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation’s media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.
The Super Bowl aired on TV One this year, and TVNZ Blacksand executive creative director Jens Hertzum tuned in to watch the action unfold, largely out of creative interest (but also because of employment obligations). Here are his favourite picks of the ads that featured during the event.
Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?
A source in the industry has revealed that there were concerns about the integrity of the Massey University pitching process, which culminated in the account being awarded to FCB.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Donald Trump’s hair is holding on tight in the latest effort to take the mickey out of the presidential candidate.
Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have teamed up with GSK, a research-based pharmaceutical and healthcare company, to fight the flu during Poland’s winter by placing a thermo-scanner camera in Warsaw. The camera measures the users temperature to assess whether or not they have a fever, a symptom of flu, before taking a photo.
On Tuesday Strategy Design and Advertising announced it would be merging with fellow Christchurch agency Simpatico Advertising. We chat to Strategy Group managing partner Geoff Cranko about the decision, and how the integration between the agencies is working out so far.
Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.
In light of the TPPA signing yesterday, Hotwire NZ’s Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between ‘greed’ and ‘need’.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don’t, Air New Zealand and True have offered a snapshot by delving into the airline’s past and taking News Works’ Newspaper Ad of the Month award for January with it.
