MediaWorks head of brand and marketing Katie Mills has ended her long tenure at the media company, taking up the position of general manager of marketing and communications at infrastructure consultancy Opus International Consultants.
“Katie comes to us with a formidable reputation for building strong relationships and driving cultural change,” says Opus chief executive Dr David Prentice in an official statement. “She is a strong creative and strategic thinker and works at pace, which has clearly driven the results she has delivered in former roles.”
Mills first joined MediaWorks as the network marketing manager at The Rock, before being promoted to the group marketing director role at MediaWorks Radio in 2007. She then shifted into the marketing director role for MediaWorks Radio, before taking over as head of brand and marketing for the overall group in June 2015.
While most of her MediaWorks career was based in the radio industry, her more recent position saw her take a more central role across the fully integrated operation. Most recently, she was integral in the launch of Newshub and the re-brand of The Edge radio station.
Mills is well known in the industry for her long contact list, and a source at MediaWorks says that she was someone you could always rely on to get things done.
StopPress understands that Mills’ resignation wasn’t a surprise, and that the executive team at MediaWorks was well aware of her impending departure for some time.
Mills also says that her departure from the organisation was simply because she was looking for a new challenge.
“After 15 years and driving the marketing for the coolest media brands in the country, it was the right time to try something completely different,” Mills tells StopPress. “The successful launch of Newshub and the relaunch of The Edge was the perfect junction.”
She also said that she was comfortable that the team in place is equipped to take over.
“There are supremely talented brand managers right through the MediaWorks business so I know I leave it in great hands.”
The departure of Mills comes off the back of several senior departures from MediaWorks since Mark Weldon took over. At the end of 2014, TV chief executive Paul Maher and head of interactive Siobhan McKenna had their roles disestablished, while head of revenue Liz Fraser and group head of comms Rachel Lorimer resigned last year.
Mills will start her new role at Opus on 7 March.