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News
Fake it till you make it
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You know that mud you see slow-motion spinning from the wheels of jeeps in ads, as they bounce and careen around puddles in some gritty, rugged landscape? Well, sadly city-dwelling jeep drivers miss out on the muddy aesthetic, so Jeep Germany has come up with a solution.

News
Quitline gets personal in the fight against smokes
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Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.

News
Greg Grover returns for Nova, and the rhyming’s not over
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Following on from its 2014 spot for Nova Energy (a subsidiary of Todd Corporation), Clemenger BBDO has brought back Greg Grover—and his incessant rhyming—for another spot. But this time it comes with an inadvertent game of broken telephone (whispers/the messenger game/or the somewhat racist Chinese whispers).

News
‘We’re your bank, not your Mum’
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Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.

News
Owner/Marketer: Richard Snow, VX Sport
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Numbers are taking over the world of professional sport, as data on the speed, acceleration and biometrics of athletes becomes increasingly important to coaches and managers. And when they need this type of info, they turn to Richard Snow and the tech behind his company VX Sport.

News
Green Ideas and FishHead call it a day; Fairfax sheds another title
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Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

Features
‘Fear nothing, live life as it comes and all will be well’: the story behind Lewis Road Creamery
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At the end of 2014, Lewis Road Creamery founder Peter Cullinane said that after creating New Zealand-made butter he intended to move further down the dairy aisle. And since the company’s founding, this has come to fruition, with the dairy don moving from butter to milk and cream, to chocolate milk and now on to ice cream. We revisit Ben Fahy’s feature published in the November/December 2014 edition of NZ Marketing and discover the strategy behind the hype.

News
Horse’s Mouth: Faris Yakob on the value of attention—and the potential for attention collapse
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There’s no shortage of international experts being flown in to New Zealand to spread their wisdom to us New Zealand savages. But very few of them are as interesting and energetic as Faris Yakob, a dreadlocked ‘advertising philosopher’, author of Paid Attention and co-founder of Genius Steals. He was brought out by OMD to speak at its annual conference. So Ben Fahy sat down for a wide-ranging discussion about everything from the myth of originality to the fallacy of the impression to the musings of David Foster Wallace.

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