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Ray Ban assembles an assortment of weird and wonderful people to illustrate that its new customisation tool allows anyone to create a pair of sunglasses perfect for them.
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Ads of the week: 2 August
Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.
Opinion
The playing field is being levelled but the game is still rigged, Mr Roberts
If a change in law automatically changed society, then Saatchi & Saatchi’s Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn’t how the world works, he’s dead wrong.
News
Orcon partners with artists to transform boring modems into works of art
It’s a regular feature in any modern home, a lifeline even for those who live in it and yet the broadband modem gets little notice for anything other than its function. But Orcon hopes to banish the boring, by bringing together New Zealand artists to turn the modem into a work of art in a designer series.
News
Smirnoff turns selfies into cocktails for a winter competition
Smirnoff and Young & Shand made the most of Kiwi’s love of selfies and snow in a new ‘Pure Potential’ campaign, which saw photos recreated in a cocktail during a Facebook Lifestream.
News
MediaWorks appoints Michael Anderson chief executive, David Chalmers set to depart for Spark
MediaWorks and Spark both sent out media statements this morning confirming key executive appointments, with the former appointing a new chief executive and the latter a new chief financial officer.
News
NZ Story calls on production companies to join its creative collective
NZ Story, the government organisation charged with enhancing New Zealand’s reputation as a business hub, has posted an ‘Invitation to Qualify’ (ITQ) on the government’s tender services website in a bid to attract interest from production companies.
Partner articles
A recipe for success: Bauer invites 50 influencers to dinner
Take a celebrity chef, 50 influential guests and a willing sponsor and you have the perfect ingredients for food lovers. Here’s how Metro and Taste magazine brought all these things together for its Seasonal Suppers campaign.
News
Mercury buzzes in with new look, champions renewable energy
Mighty River Power and Mercury Energy have been conflated into a single brand with a greater focus on renewable energy. Now trading under the name Mercury, the updated brand comes complete with a new look.
News
Rio 2016: brands get into the Olympic spirit
It’s only a week until the Rio 2016 Olympics Games kick off, so thought we take a look at what the New Zealand Olympic Committee and sponsors have been up to, to build hype in the lead up to the games.
News
Cadbury recreates New Zealand in chocolate
Cadbury is urging Kiwis to get creative, in a new #whatsyourflavourNZ campaign which hopes to find New Zealand’s most exciting flavour combinations by drawing inspiration from its towns and cities.
News
Radio survey results: RNZ National claims the news radio crown
Radio New Zealand can join in the celebrations following the release of its survey results, which show it’s number two for audience reach against its commercial competitors.
News
The Compendium: 29 July
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Movings & Shakings
Movings / Shakings: 28 July
Industry happenings at MediaWorks, Xero, NBCUniveral, Pead PR, The Pond, Sovereign.
News
The Spinoff, RNZ and Interest.co.nz conduct a few digital experiments
No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn’t due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.
Partner articles
Free event: PageProof’s masterminds on solving clients’ proofing problem
Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
Opinion
Double trouble: Ben Cain on making sure your branding idea is original
Intellectual property lawyer Ben Cain discusses the difficulty in creating an original brand and offers a few pointers on how to avoid any double ups.
Movings & Shakings
Glenn Wood returns to where it all began as Ogilvy & Mather’s new creative director
Ogilvy & Mather has a new creative director in Glenn Wood, who has stepped into the full time role following freelance work for the agency.
News
Nike encourages infants to have an unlimited future
There’s no baby talk in Nikes ‘Unlimited Future’ campaign, despite the latest film being set in nursery. Instead it sees a rousing speech delivered to infant versions of top athletes to celebrate the unlimited potential of those who are willing to go beyond their limits.
News
Destination Queenstown counts down to Spring
Destination Queenstown is counting down to spring in its new interactive campaign, which encourages Australians to make the trip across the ditch by showing off the town’s views.
News
Choice TV, NBR and Tangible Media join the KPEX party
KPEX, the local ad exchange founded last year, has confirmed the addition of three new online publishers to the mix, with more set to come shortly.
News
Horse’s Mouth: Paul Thompson, RNZ
While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.
Features
From rags to dollars: the purpose behind Offcut Caps
Consumers have become a lot more conscious these days, spending far more time researching before purchasing, not just picking up a product because it looks pretty on the shelf. We chat to Adrien Taylor about his cap brand Offcut Caps – which rose from scraps of offcut fabric – about his brand’s ethos and why it’s crucial for brands to have a purpose beyond making a profit.
Features
Andrew Scott on rebuilding Whybin\TBWA
Last year, Andrew Scott took over the chief executive chair of an agency that was enduring one of its most unstable patches in recent memory. And now nine months into his gig, he’s celebrated his first major account win and he thinks there might be a few more to come. We talk to him about what he’s done to steady the ship.
News
Data dump: Facebook by the numbers
New research from Colmar Brunton has probed New Zealand’s social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:
Partner articles
NZME’s Dean Buchanan on the latest radio survey results
It’s been an interesting year for radio with the battle of Hosking and Henry and wider NZME and MediaWorks competition as hot as ever. NZME group entertainment director Dean Buchanan shares his thoughts on the survey results and offers a few insights into the future of radio.
News
Beyond the midday bulletin: Newshub launches its explainer platform
A week into MediaWorks’ latest daily news video Newshub Explains, we talk head of digital news Jono Hutchison about the conclusion of its midday TV bulletin and the continuing focus on digital news content.
Partner articles
The Future of Business: Fairfax Media launches a new event series
Fairfax Media is looking to tackle the big issues facing business in a quickly changing marketplace through a new event series called the Future of Business.
News
Back to reality: early Bravo ratings show promise
It’s been nearly a month since NBCUniversal-owned Bravo TV launched on New Zealand screens with MediaWorks and it’s already celebrating positive ratings as Kiwis tune in to get a dose of American reality TV.