TV has had a rough time of it recently, with declining audience figures causing some to consider it dead. Now Mitre 10 has made a play to take advantage of the shifting audience, by creating its own On Demand video streaming channel, via Augusto, servicing DIY spirited Kiwis with a host of original home improvement themed content.
The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.
Air New Zealand has put a call out to actor and talkshow host James Corden to step into the airlines cockpit and create a #CockpitKaraoke.
Mainland NZ has released a new heart warming campaign, via Colenso BBO, that tells the love story of Bob Eggerton and Millie Pullman. However, as group creative head Mick Stalker tells us, the real story goes beyond the 30 second spot. We talk to him about Mainland as a storyteller, the talent and the choice to use an older cast.
Environmentally friendly manufacturer Ecostore has awarded a slice of its advertising and comms business to DDB. However, Ecostore founder and current chief ethical officer Malcolm Rands stressed Special Group would remain in charge of brand development and packaging.
Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.
TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
Online shoppers beware, your abandoned shopping carts are littering the planet.
Spark’s decision to narrow in on sport streaming rights in its opposition of the Sky/Vodafone merger was an interesting move, given that the telco no longer offers sport content as part of its SVOD offering. We look at why so much hinges on sport content.
Bigpipe has advertised on its first ever billboard after focussing most of its advertising budget online, saying it wants to mix things up to reinforce its message.
Since the Olympics kicked off, videos of athletes breaking records, reaching new heights and new speeds have gone viral, but so too have the videos of athletes injuring themselves in the process. Sport Check has turned the moments that make audiences cringe into moments of inspiration in a powerful campaign to build support for the Canadian team.
The UK charity Missing People is taking advantage of the Pokemon Go craze in a new campaign, via BBH London, that raises awareness for the missing by encouraging players to hunt for people as well as Pokemon.
TVNZ has launched its countdown to the Paralympics with a new interactive ‘Built Different’ campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand’s Paralympians.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
Despite a worsening housing crisis, Kiwis don’t appear to be getting bored of DIY show The Block just yet, according to season five’s ratings.
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all Kiwi’s unused mobile data go?
Bauer’s haul of 52 finalists spots saw the publisher top the pile, followed by Tangible Media on 28, Kowhai Media on 13 and Fairfax Media on nine.
These days we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it. That’s what ASB is tapping into in its latest spot with Saatchi & Saatchi, about payWaving with your android.
New Zealand is currently ranked as the eighth happiest nation in the world, coming in behind the likes of Denmark, Switzerland, Iceland, Norway, Finland, Canada and the Netherlands, according to the latest edition of the World Happiness Report. While certainly a strong showing for our small island nation, New World doesn’t think it’s good enough and has launched a new campaign via Colenso BBDO premised on making New Zealand the happiest nation in the world.
There are some strict rules about advertising around the Olympics and alluding to the games, so much so that there is a 27-page report by the New Zealand Olympic Committee outlining the ‘do’s and ‘don’t’s of the 2016 Rio Olympics. We take a look at the rule book and reveal some of the brands here and further afield, who’ve been trying to steal some Olympic thunder.
Golf, handball, BMX, gymnastics and rhythmic gymnastics have all made the list of Olympic sports and Chubbies Shorts wants men’s synchronised swimming to be the next.
It goes without saying people love a good mattress, but how do suppliers get consumers excited about buying a new one? Koala is a new mattress company in the New Zealand mix and it’s hoping some reverse psychology will bring in the buyers.
After a relatively quiet patch on the pitching front, things are heating up with BMW and Westpac both reviewing parts of their business.
The gargantuan list of finalists for this year’s edition of the Best Awards has been announced, and it reads like a veritable encyclopedia of New Zealand’s design agencies.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
Coffee retailer and Auckland-based café Kokako put Design Dairy in charge of creating beautiful packaging for a limited edition coffee release, and it’s paid off with the vibrant design being selected as a finalist at The Dieline. and it’s paid off with the vibrant design being being shortlisted for the 2016 Best Design Awards and recognised at The Dieline Awards.
Sugar & Partners is celebrating its 20th anniversary by opening the doors to its new independent social media consultancy and think tank Social Sugar, and welcoming Xero to its client mix.
Hallenstein Glasson chief information officer Chris Reid chats about the giving consumers a consistent retail experience, not only across the group’s 110 stores in New Zealand and Australia but also online. And one thing he’s adamant about is that being omnichannel doesn’t equate to latching onto every new digital trinket.
