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Ads of the week: 16 August

Who’s it for: 2degrees by Special Group and The Sweet Shop

Why we like it: It’s a valid question in today’s internet driven world: what happens to unused data? And this spot tackles the question with humour, showing data sold by some dodgy fellow in a car, decomposing in a data warehouse, and smuggled out of the country and auctioned off to the highest bidder. It’s an refreshing way to draw attention to 2degree’s carryover data plan. 

Who’s it for: ASB by Saatchi & Saatchi

Why we like it: It’s no secret smartphones have worked their way into all aspects of our lives, but having those uses listed in this spot really emphasises how great the technology is. With that in mind, it seems natural for the smartphone to be used as a payment device and this spot demonstrates how it’s done with the ASB Virtual app. However, the bank had best hope the campaign builds some hype as according to Semble, it has yet to truly catch-on with consumers.

Who’s it for: New World by Colenso BBDO

Why we like it: It’s good to see a business taking some initiative to improve New Zealand’s happiness and what better place to do it than a supermarket, because at StopPress we know food is a great source of happiness. And if food doesn’t do it, the GIFs in New World’s new online hub will surely bring a smile to Kiwi faces (as well as seeing the country’s happiness ranking by the UN at number eight, one spot ahead of Australia).

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