Pay the way you play: ASB celebrates the utility of smartphones

These days, we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it, your phone can probably do it. And now, ASB is inviting more Kiwis to add payment to the list of things they do with their phones via a short clip developed by Saatchi & Saatchi. 

The ad features a bunch of mobile screens side-by-side relaying all the different things we do with our mobile devices like talking, tweeting, liking, snapping and making videos.

It then details how ASB customers can also use their Android phones to pay for goods by paywaving through the ASB Virtual app.  

Consumer NZ reported in November last year that contactless payments made up 15 percent of point-of-sale transactions and 10 percent of point-of-sale spend

However, recently mobile wallet Semble pulled the plug on its contactless payment saying mobile payment services hadn’t had the speed of uptake and usage it expected.

“These include low levels of consumer awareness of mobile payments and relatively low volumes of contactless terminals, although contactless transactions in general are growing,” Semble chief executive Rob Ellis said.

Only about 25 to 30 percent of all payment terminals in New Zealand have contactless capabilities. Outside of major retailers such as supermarkets, petrol stations and big box retailers, the usage numbers are low. Ellis said this was a constraint in the growth of the business.

The app was not compatible with iPhones, which closed off a significant part of the market.

Semble and its key stakeholders, 2degrees, Spark, Vodafone, ASB and BNZ jointly undertook the review and agreed to discontinue Semble’s current payment service.

To read more on the move from Semble, click here.  

This year, ANZ has also pushed the capability of the goMoney wallet, which allows ANZ customers to make contactless payments through Android smartphones.

Westpac too has trumpted its contactless payments using PayTag.

To read more on what banks are up to around contactless payment in New Zealand, click here

About Author

Comments are closed.