
Industry happenings at Amplify, MediaWorks, Destinations Magazine, Little Giant and Photoplay.
Industry happenings at Amplify, MediaWorks, Destinations Magazine, Little Giant and Photoplay.
Hell Pizza has rolled out its latest offering to put customer’s taste buds and stomachs to the test by allowing them to add a serving of lamb brains to any pizza.
Small business loan company Funding Circle is causing a significant amount of head scratching around the interwebs with a challenging brain teaser that requires participants to identify familiar brands from a series of bizarre visual clues.
NZME’s CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.
Stand still in digital and you’re likely to be swallowed up in all the ones and zeroes floating around. Which is the precise reason KPEX CEO Richard Thompson is constantly on the move, scoping new opportunities.
Given that there are no surprises left in rugby, with the All Blacks winning pretty much every game by a margin of around 30 points, marketers have to find different ways to elicit some suspense from the sport. And one way Adidas is doing that is by launching a teaser campaign in anticipation of the release of the new All Blacks jersey set to be released later this week.
Global youth media company Vice is set to expand from its home online to a lifestyle and culture TV channel, Viceland, created in partnership with Sky. And in an effort to deliver what fans are truly interested in, its giving them a say in what goes to air.
Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Beats By Dre sought some Disney inspiration to announce its Solo 3 Wireless headphones by bringing in Pinocchio alongside some big names to help out.
In the wake of Freedom Farms’ launch of a new campaign, via special group, we speak to co-founder Gregor Fyfe about how it sells not only a product, but a consumer choice as well.
If Halloween had a worst dressed list, we predict these costumes would make an appearance for their tasteless representation of 2016 pop culture.
Australian online wine retailer Vinomofo recently launched in New Zealand and is using an epic campaign in to introduce itself to locals who enjoy a good drop.
The love child of New Zealand’s latest “brandmance” is nine months in the making and it’s turning up the heat, with brand neighbours Karma Cola and The Lucky Taco joining forces to create a Chilli Cola in celebration of Dia De Los Muertos – The Day of the Dead.
Accor Hotels was facing increasing commissions from online travel agents, while fewer guests were choosing to book through its direct channel. How could it take back control?
New World has released the next installment of its ‘Happier New Zealand’ campaign, in which it ponders what the country would look like if it was happier in the hopes of improving its rank as eighth happiest nation in the world.
Earlier this week, the first issue of Nadia hit the shelve, adding yet another layer to the success of celebrity chef Nadia Lim. And while her hands are certainly full managing a business, coming up with new recipes and being a mum, even media juggernauts have a few guilty media pleasures. And in the case of Lim, it involves getting a sneaky dose of celebrity goss.
Dentsu Aegis-owned media companies are currently going through a good patch. Only a few weeks after the announcement that iProspect had won the Les Mills account, the agency network has now confirmed that Vizeum NZ has won the media account for Fletcher Building after a competitive pitch.
Want to generate ROI on your teams lack of originality? The Marketing Buzzword Jar is being promoted as the perfect addition to marketing departments.
A colourful pathway, cartoon sheep and woollen shoes were just some of the stars at this year’s edition of the Best Awards. It was another reminder of the talented designers working across virtually every industry in New Zealand. Here’s a rundown of the winners.
Pak ‘n Save has given New Zealand a tasty makeover in a ‘NZ Made Deals’ campaign, via FCB, that has seen the country’s towns and cities renamed after food.
This year at Cannes, unconscious bias became a major talking point, with various commentators—most notably Cindy Gallop—drawing attention to what they saw as clear examples of this issue in the industry in 2016. There are no clear answers yet about how you do away with a problem people don’t realise they have, but some businesses across the industry are starting to take steps to address it. Among these businesses is AdRoll, which recently took its staff through the process of unconscious bias training in a bid to point out that everyone, no matter how well intentioned, has some level of bias. AdRoll’s marketing director for JAPAC Cat Prestipino shares her thoughts on the experience.
In a rapidly evolving digital world, businesses can’t afford to fall behind. MYOB is doing its best to keep up by toasting its 25th birthday with a brand makeover that gives a visual representation of its transformation to a business in the cloud.
Kiwi’s can now get a sneak peak at the new look Blondini Gang as the trailer for Pork Pie has been released, delivering nostalgia across the country to fans of the original Mini Cooper road trip film in 1981.
You don’t need to look far across the marketing to find a reference to ‘big data’. And yet, despite its pervasiveness at industry lunch tables, the phrase remains misunderstood. We chat to Qrious’ Simon Conroy the kinds of questions marketers should be asking when it comes to the testy issue of big data.
It’s been a year since Lotto sailed the pirate ship in ‘Pop’s Gift’ onto Kiwi TV screens, and the organisation has now followed this up with another fantastical piece of storytelling in a new spot called ‘Mum’s Wish’.
ANZ has launched its Apple Pay method in New Zealand with a dramatic new campaign co-created by TBWA\ ANZ New Zealand TBWA\ ANZ Australia.
In a very challenging environment, media companies have had to get increasingly creative to increase their revenue or decrease their costs. Fairfax has started selling fibre. Sky is looking to shack up with Vodafone. And in a recent staff email, the RNZ executive team announced that it was looking for potential buyers to take over ownership of its central Auckland building. We talk to CEO Paul Thompson about why it’s selling the asset.
The Compendium: 14 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.