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Test your brand knowledge
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Small business loan company Funding Circle is causing a significant amount of head scratching around the interwebs with a challenging brain teaser that requires participants to identify familiar brands from a series of bizarre visual clues.

News
Adidas teases the masses with a glimpse of the new All Blacks jersey
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Given that there are no surprises left in rugby, with the All Blacks winning pretty much every game by a margin of around 30 points, marketers have to find different ways to elicit some suspense from the sport. And one way Adidas is doing that is by launching a teaser campaign in anticipation of the release of the new All Blacks jersey set to be released later this week.

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Vice and Sky call on Kiwis to leave a voicemail
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Global youth media company Vice is set to expand from its home online to a lifestyle and culture TV channel, Viceland, created in partnership with Sky. And in an effort to deliver what fans are truly interested in, its giving them a say in what goes to air.

News
Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight
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Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.

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Media Munchies: Nadia Lim
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Earlier this week, the first issue of Nadia hit the shelve, adding yet another layer to the success of celebrity chef Nadia Lim. And while her hands are certainly full managing a business, coming up with new recipes and being a mum, even media juggernauts have a few guilty media pleasures. And in the case of Lim, it involves getting a sneaky dose of celebrity goss.

Opinion
Should more businesses take their staff through unconscious bias training?
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This year at Cannes, unconscious bias became a major talking point, with various commentators—most notably Cindy Gallop—drawing attention to what they saw as clear examples of this issue in the industry in 2016. There are no clear answers yet about how you do away with a problem people don’t realise they have, but some businesses across the industry are starting to take steps to address it. Among these businesses is AdRoll, which recently took its staff through the process of unconscious bias training in a bid to point out that everyone, no matter how well intentioned, has some level of bias. AdRoll’s marketing director for JAPAC Cat Prestipino shares her thoughts on the experience.

News
Welcome back Pork Pie
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Kiwi’s can now get a sneak peak at the new look Blondini Gang as the trailer for Pork Pie has been released, delivering nostalgia across the country to fans of the original Mini Cooper road trip film in 1981.

News
Drop it like it’s hot: Paul Thompson on why RNZ is selling its Auckland building
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In a very challenging environment, media companies have had to get increasingly creative to increase their revenue or decrease their costs. Fairfax has started selling fibre. Sky is looking to shack up with Vodafone. And in a recent staff email, the RNZ executive team announced that it was looking for potential buyers to take over ownership of its central Auckland building. We talk to CEO Paul Thompson about why it’s selling the asset.

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