Author Cat Prestipino

Should more businesses take their staff through unconscious bias training?

This year at Cannes, unconscious bias became a major talking point, with various commentators—most notably Cindy Gallop—drawing attention to what they saw as clear examples of this issue in the industry in 2016. There are no clear answers yet about how you do away with a problem people don’t realise they have, but some businesses across the industry are starting to take steps to address it. Among these businesses is AdRoll, which recently took its staff through the process of unconscious bias training in a bid to point out that everyone, no matter how well intentioned, has some level of bias. AdRoll’s marketing director for JAPAC Cat Prestipino shares her thoughts on the experience.