Marketing Association chair Lance Walker announced today via an email to members that Gill Stewart, the organisation’s chief executive, would be departing her role after 18 months at the helm.
Julian Savea fans have been able to get a glimpse of the hard work that goes into his performance on the field and delve into the All Black’s world in a bold video for G-Shock New Zealand.
StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September.
Auckland advertising agency Mr Smith is no more after it was acquired by global network Havas in a deal which has seen the agency’s founding partners John O’Leary and Ben Handy head the local operation and a rebrand to Havas New Zealand.
Following on from its recent win of Manukau Institute of Technology, Hamilton-based agency King St has now also picked up the media account for Beaurepaires.
Dentsu Aegis’ Alex Radford provides a thought-provoking explanation as to why marketers need to think seriously about talking to robots over the next 12 months.
At a time when words like ‘feminazi’, ‘man hater’ and ‘snowflake’ are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.
Anchor and Colenso BBDO have released the next series of videos in the ‘Go Strong’ campaign, this time turning to slam poetry to highlight the benefits of milk and the strength it gives us.
When Mark Jennings and Tim Murphy first announced their news venture, they were no doubt aware that they needed something substantial to coincide with the launch—a story befitting the promise that Newsroom would be covering ‘things that matter’. On day one, they delivered.
A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
Digital agency Us&Co has closed after the team parted ways to move on to bigger things says founder James Polhill.
StopPress understands that well-regarded creative Levi Slavin has returned to New Zealand to take up a creative leadership role at Colenso BBDO.
Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.
If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.
Marketers’ minds have remained fixed on marketing measurement according to AdRoll’s 2017 State of Performance Marketing Report, which gives an insight into how marketers see the future of digital marketing evolving.
European Antibullying Network, with Ogilvy & Mather Berlin, has launched a campaign to stop teens bullying by speaking to them through GIFs.
HBO has announced the premiere date of Game of Thrones season seven, however, rather than coming straight out with it, the date was frozen in a block of ice for fans to uncover.
Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.
Later this year, New Zealand will host some of the world’s golfing superstars during the Mckayson New Zealand Women’s Open. And to build the hype, sports marketing agency The Clubhouse and Augusto turned Auckland backyards into a green for Lydia Ko.
NIB’s Ben Rose is currently in Austin for this year’s edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Netball New Zealand, ANZ and True have come together to show the true grit of the country’s netball stars in a ‘Made from More’ campaign for the ANZ Premiership.
Next week, the National Men’s Basketball League will begin, with games live-streamed by NZME and broadcast on Maori TV. And now, with the sport continuing to grow in popularity, Basketball New Zealand is looking for a brand to get involved as naming rights sponsor. We chat to commercial director, Chris Simpson.
Late last year, Saatchi & Saatchi was appointed as cider brand Orchard Thieves’ lead creative agency and now, the agency has rolled out the out-of-home elements in its first campaign, ‘Bring the Fox’.
Augusto has just added Discovery’s Everest Rescue Series to its growing portfolio of global TV series and documentaries. We chat to agency’s general manager Oliver Sealy and executive producer Cass Avery about the arduous journey it took to get this thing off the ground.
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
In an industry based entirely on the quality of its creative ideas, Hunch founder Michael Goldthorpe reckons standout examples are rarer than they should be.
While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations that can’t capitalise on the real-time approach, ‘right time’ data may be the way to go.
Following the resignation of Simon Tong from Fairfax, we revisit Ben Fahy’s comprehensive 2015 interview with him to get a sense of what he was trying to achieve at the media company during a period of enormous change.