If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.
Marketers’ minds have remained fixed on marketing measurement according to AdRoll’s 2017 State of Performance Marketing Report, which gives an insight into how marketers see the future of digital marketing evolving.
European Antibullying Network, with Ogilvy & Mather Berlin, has launched a campaign to stop teens bullying by speaking to them through GIFs.
HBO has announced the premiere date of Game of Thrones season seven, however, rather than coming straight out with it, the date was frozen in a block of ice for fans to uncover.
Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.
Later this year, New Zealand will host some of the world’s golfing superstars during the Mckayson New Zealand Women’s Open. And to build the hype, sports marketing agency The Clubhouse and Augusto turned Auckland backyards into a green for Lydia Ko.
NIB’s Ben Rose is currently in Austin for this year’s edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Netball New Zealand, ANZ and True have come together to show the true grit of the country’s netball stars in a ‘Made from More’ campaign for the ANZ Premiership.
Next week, the National Men’s Basketball League will begin, with games live-streamed by NZME and broadcast on Maori TV. And now, with the sport continuing to grow in popularity, Basketball New Zealand is looking for a brand to get involved as naming rights sponsor. We chat to commercial director, Chris Simpson.
Late last year, Saatchi & Saatchi was appointed as cider brand Orchard Thieves’ lead creative agency and now, the agency has rolled out the out-of-home elements in its first campaign, ‘Bring the Fox’.
Augusto has just added Discovery’s Everest Rescue Series to its growing portfolio of global TV series and documentaries. We chat to agency’s general manager Oliver Sealy and executive producer Cass Avery about the arduous journey it took to get this thing off the ground.
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
In an industry based entirely on the quality of its creative ideas, Hunch founder Michael Goldthorpe reckons standout examples are rarer than they should be.
While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations that can’t capitalise on the real-time approach, ‘right time’ data may be the way to go.
Following the resignation of Simon Tong from Fairfax, we revisit Ben Fahy’s comprehensive 2015 interview with him to get a sense of what he was trying to achieve at the media company during a period of enormous change.
From jelly beans, McDonald’s and ‘cheeseburger pizzas’, the eating habits of US presidents have always been a constant source of mystery and intrigue. Now, thanks to Colenso BBDO, Spark is giving customers the chance to eat like a president—President Frank Underwood from hit show House of Cards, that is—to promote the telco’s latest partnership with Netflix.
#GirlsCount is on a mission to get girls into schools, by asking supporters to join in the count to 130 million—the number of girls around the world who can’t go to school.
First celebrated as International Working Women’s Day in America in 1909, International Women’s Day has become a global celebration, marked by individuals, events and brands. We take a look at what local brands are doing to put women in the spotlight.
Supercheap Auto is on the hunt for a new TVC, but rather than going to an agency, it’s hoping its customers have what it takes in the ‘Big Break’ competition.
The All Blacks and All Blacks Sevens players have given audiences a peek of what lies beneath their rugby jerseys in the latest Jockey campaign by Parlour. But rather than taking it off for the camera, they’re putting it on.
With thousands of people around the world still without a reliable supply of water, Oxfam NZ has released a short film starring comedian, writer and TV personality Te Radar urging New Zealanders to go 24 hours without turning on their taps.
Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it’s not far enough according to the featured grandad.
In a Visible Distance / Second Sight project, an artist attempts to reconnect a billboard with the natural space it interrupts.
With the mass of content flooding the internet, Fairfax Media aims to stand out from the crowd with insightful stories based on journalistic nous. A case in point would be the work the media company recently did for the Chartered Accountants Australia and New Zealand.
Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.
Next month, some 25,000 international athletes will descend upon Auckland to compete in the 2017 World Masters Games and celebrating the event as presenting sponsor is Barfoot & Thompson in a campaign via Big Communications.
Loyalty New Zealand has announced the role of interim chief executive office will be taken up by its chief customer officer Dave Mansfield.
Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.
