Supercheap Auto is on the hunt for a new TVC, but rather than going to an agency, it’s hoping its customers have what it takes in the ‘Big Break’ competition.
Open to entrants in New Zealand and Australia, the competition is looking for 30-second TVCs that captivates motoring enthusiasts and encapsulates the Supercheap Auto brand.
The winner will receive $20,000 and chalk up $160,000 worth of airtime across the supercar’s 2017 season.
To get to that point, the videos will be shortlisted to 10 finalists before facing a public vote. Last year’s shortlisted videos generated six million impressions and 160,000 votes.
Taking out the competition with 19,000 votes was David Smyth’s ‘Having a Baby’ spot. It featured a man abandoning his wife in the store’s car park while she was in labour.
Other finalists included:
This year’s competition is open to everyone, including film students and agency creatives. Applications close 20 April.